Fair enough, but considering I clarified why I said citation needed 14 hours before you posted and 5-10 minutes after I made the original comment, the fact that you and others are still attacking this statement, rather than the points I brought up, seems a bit silly to me.

Sure, I could have provided this clarification earlier, but I have already conceded that the original comment was snarky and lacking in context for such a short statement.

And to your specific comments:

>Are you really asking for a citation to a controlled study that measures readability of a flat and not flat designs?

Are you suggesting that this isn't testable? I guarantee Microsoft and others have tested it. If the author isn't prepared to provide data, then it should be presented as an opinion.

"I believe that..."

> - obviously true

If it is obviously true, then there must be data to back it, right?

>In addition, the statement is relative, allowing for successful designs that are flat. So examples of readable flat designs are irrelevant to the truth of the statement.

My point was in regards to this particular statement, which, in my opinion, is stated as a truth:

>Put everything on the same plane, and you make it harder to focus on a specific section of the page.

I've agreed in later comments that you can take "content over chrome" too far in UI design, but this statement is NOT necessarily true in regards to content existing on the same plane. Putting everything on the same plane does not mean that it is harder to focus on a specific section of the page. Poorly designed websites are hard to read, regardless of what plane the content exists. I merely pointed out that there are examples that do not fit this viewpoint. In fact, I would argue that these examples tend to be the most readable designs I've seen, but this is an opinion that I have, so I have made sure to clarify it merely as that: an opinion.

As I've posted below, I am tired of people posting articles or blogs (and others upvoting these posts) that are not backed by any data.

If something is posted as an opinion, then I agree that it doesn't need a citation. Unfortunately, there is a reoccurring theme that I've seen become more and more prevalent in the tech community, a theme where ideas are pushed as truths when the author has done nothing to show that there is actual, credible, merit to the conclusions that have been drawn.

If these ideas were presented in any academic circle without evidence, they would be disregarded and laughed at. Yet here we are, discussing a post with a +200 upvote count, and the author has done little to prove his or her point, besides cherry pick examples that suit his or her conclusions. Content existing on another plane MAY improve readability, but I cannot say for certain. But I can point out that there are some very readable websites that have their content and navigation exist all one one page.

I think we can all agree that bad design leads to bad readability. And content existing on the same plane isn't inherently bad design. Proper use of whitespace and good typography can go a long way to improving readability and the UX. See Bing results http://www.bing.com/search?q=hello+world&go=&qs=n... (although I'm not a big fan of their social sidebar, but the results page and the top level navigation, is in my opinion, very usable)

So why should anyone accept this presentation of ideas that are not prefaced with the fact that they are an opinion and are not backed by any data? Why is it snarky to ask for evidence of these ideas, yet in academia it is normal and encouraged to be skeptical? If I presented an idea to my boss, his first question would be where is the data to support this? If I proposed an idea to my advisor, he would ask why do I believe this and what is the supporting evidence for this claim.

Why are these types of posts continually upvoted? Is it because we want agree with the author's idea? Is it because others have already upvoted this, so therefore the author is probably right? I honestly do not understand. It isn't like it is impossible to test this.