There is an example in there of how creating a single sign-on service in 2005 being "described as introducing a tracking system worthy of the PATRIOT act". That was years after this kind of thing was considered a problem, however, and it was somewhat rightfully so, and I believe the real story is that things actually got "better" as we came to understand these services more. I am not certain things actually got worse over the last ten years: in some ways they really got better.

Going back to 2002, Microsoft had been working on "Hailstorm", which was a very poorly chosen name for something that people rapidly became afraid of ;P. It was later renamed to "My Services", but it included Microsoft Passport (yes, this is mentioned in the article, but I don't think it is given enough weight), a single sign-on service provider that Microsoft was encouraging other websites to use. It would provide details about you, including your e-mail address, to the sites you connected with.

I had remembered a bunch of people being angry about it, so I did a Google search for "Microsoft Password mark of the beast", and came across an article written at the time in some random magazine called "Microsoft's Passport to Controversy -- Depending on whom you ask, Passport is either a useful consumer convenience or the mark of the beast".

http://business.highbeam.com/787/article-1G1-83378739/micros...

However, it should be noted that one of the fears at the time was not "man, vague centralization is bad", it was "omg, Microsoft doesn't just want this service to take over the web... they want this service to take over the world". Now, of course, you read me saying that, and think "ugh, stop with the rhetoric: that's just an example of people freaking out about something we find common-place; that's what the article is about: did you read it? ;P".

But... it was actually for real. Microsoft was lobbying to make Microsoft Passport be the new US National ID system, and it wasn't just a pie-in-the-sky goal... they were lobbying to make it happen, had the ears of the right people, and were making serious progress on it. For reference, there was an article written about the situation in the Seattle Times with the title "Feds might use Microsoft product for online ID".

> Forget about a national ID card. Instead, the federal government might use Microsoft's Passport technology to verify the online identity of America's citizens, federal employees and businesses, according to the White House technology czar.

> On Sept. 30, the government plans to begin testing Web sites where businesses can pay taxes and citizens can learn about benefits and social services. It's also exploring how to verify the identity of users so the sites can share private information.

http://web-beta.archive.org/web/20020802161525/http://seattl...

I thereby feel the need to note that, even as late as 2005, if you were going to start talking about building the world's next best "single sign-on" provider, this is what you were being mentally compared with: yes, the one service mentioned (TypeKey) ended up having "much more restrictive terms of service about sharing data", but it is looking at the past through rose-colored glasses to think that things have gone downhill.

Let's put it this way: can you seriously imagine Facebook or Twitter ever being considered as the official login system for the IRS? I can't in 2012, but that was the honest-to-goodness reality of "the web we lost" from 10 years ago. At some point, in the last 10 years, it became more, not less, clear to everyone that this kind of service needed limits. There was backlash in 2002; but I believe it was much more fringe-concern than it would be now in 2012.

> Yesterday, appearing at the conference, Gates reiterated the goal, saying he expects governments in many countries will find it difficult getting to "critical mass" with authentication systems they develop on their own. He said some governments may opt to use companies such as Microsoft or America Online as "the bank" that registers people for online usage.