As this article pertains to screen issues how about we discuss this a little bit rather than engaging in senseless rants?

The "ghosting" issue the article highlights is a known problem with certain types of LCD screens. With a caveat I'll say that LG LCD panels are known for these kinds of issues much more so than Samsung's. The caveat is that ALL OEM LCD manufacturers have issues, all of them.

The other very important idea to understand is that Apple is just another OEM customer. Yes, they are huge. And, yes, they get stuff made to their specs. But, no, they can't alter the laws of physics or magically change the current state of the art. The same is true of the warts and issues in the various technologies they use.

For example, someone mentioned Apple notebooks flaming. Well, I fly radio controlled planes and helicopters. They use LiPo battery packs. And you can bet they are stored in a metal container within fireproof bags and away from combustibles. Yes, LiPo battery cells can self-combust. This is not a secret. This is one reason I don't own any laptops with non-removable LiPo packs.

How common are LiPo fires? How easy are they to start?

They are very rare. If you go on YouTube you'd think that every other home is going up in flames due to LiPo fires. Not so. I actually blew-up a LiPo pack on purpose just to see what it would take and how big the fire might be. It actually took a lot for this three cell pack to go.

Is Apple at fault for adopting a technology that has a minuscule probability of causing a fire? I'll leave that for someone else to answer. I am not really bothered by it. That said, I made my informed choice and simply don't buy laptops with non-removable LiPo packs.

Back to displays.

LG can have ghosting or image retention problems. Fire-up photoshop and make a pattern of black and white lines one pixel wide. Try horizontal and vertical arrangements. Try flashing that pattern on an off at different rates. This can trigger the issue depending on the underlying LCD technology. Are these tests fair? Not sure.

Also, keep in mind that the test Apple is administering might come from the OEM panel manufacturer. In other words, this is what the manufacturer agreed to deliver to Apple as a performance guarantee.

LG also has had some serious display discoloration issues. The early 23 inch aluminum Cinema display had a batch of horribly pink/magenta panels. Again, LG quality control problems.

Samsung has had discoloration problems but they tend to be pretty good about image retention issues.

An interesting fact is that an LCD pixel is able to retain a "charge" --if you will-- for a very long time. I've seen an LCD panel hold a full-color image for over a day after power was removed. This panel had been modified for this particular experiment in that all drive electronics were removed very quickly after power was removed. In other words, it was just a piece of "glass" sitting in front of a separately-powered light source. Very interesting stuff.

I am not making excuses for Apple. If you pay that much for a laptop you want it to be perfect. I get it. I also get that it just won't happen. Too many moving parts.

Here's a reality of consumer product engineering today:

Companies (not just Apple, everyone) have to move very quickly. Nobody is going to have the time to test all corner cases for every component they use. Even if they did, they can't account for all corner cases. And, if you run a supply and manufacturing pipeline like Apple's, by the time the components arrive at the factory there's almost nothing you can do about it. So, yes, 100K "defective" displays might go out the door in the blink of an eye. And, another 100K might go out before you can even start to do anything about it. Component suppliers can shaft you and, frankly, the Korean LCD manufacturers are famous for this. Just talk to anyone in the OEM display business, it's brutal.

Given that, I can only imagine that at some level it becomes a carefully considered financial decision. I hate to say it, but it isn't any different from a car manufacturer discovering that 0.01% of break pedals might be defective. They probably have a meeting with the lawyers and the accountants, review their insurance and determine what course of action to take. Sometimes that's the reality of business.

I am not saying that this is what Apple is doing. I am just speaking in terms of general scenarios. I would suggest that when dealing with a large organization like Apple patience and persistence is the key. Keep at it. I think Apple, of all companies, still cares a lot. It might be harder today due to the sheer scale of the company, but if you don't loose faith you might just get to the right person and have your problem handled.