One of the things I disliked about Google was the tyranny of At Google. If you didn't do it At Google, it doesn't count. You don't really know the first thing about anything unless you did it At Google. It's an extreme case of institutional arrogance.

This explains the blind allocation policy. If knowledge that is not At Google doesn't count, then there's no point in matching people with their expertise or interests, because a Noogler by definition doesn't know anything.

In July 2011, I did some research on the strategy of the Google+ Games team and saw that the going plan was doomed to failure and seriously risked such embarrassment as to kill the entire product. (Lots of Zyngarbage, preferential treatment to mainstream publishers.) I had some domain expertise from designing a game and spending a lot of time hanging around game designers. So it was pretty easy for me to come up with a strategy that had a damn good chance of actually succeeding. I posted it internally and got a huge amount of engineer support. The strategy was to establish a quality-centered community first by providing a platform for independent developers, integrate it with Hangouts, and become a center for the "German-style" board game sphere. The high quality starting community would establish G+ Games as cognitively upscale, creating a comparative brand advantage that would persist in perpetuity.

By the way, the Google+ Games engineers also got wind of what I'd been proposing and they supported me. It was as obvious as it can be to humans (obviously, no one can predict the future) that this strategy would work. I got a ridiculous number of emails from engineers telling me that I was right on and that they wished they were implementing "Real Games" instead of giving ridiculous preferential treatment to mainstream publishers (who were throwing us mediocre product because they didn't expect us to succeed). What got me in trouble was that a lot of high-level people didn't like that an FNG had so much engineer support.

I was a recognized domain expert, but not an At Google domain expert. There were no At Google games experts, because Google had never gone into the Games space before (and that's smart, because Google did extremely well on web search by being ideologically non-editorial, but for the games space quality is so damn important that you must be editorial.) So it came down to politics, because Google's At-Google bias rendered it incapable of recognizing domain expertise and discovering a correct decision.

Finally I got an email to the effect of, "domain expertise isn't relevant here, deal with it. Besides, you're only a SWE 3." Well, fuck you very much. I don't see why job titles matter when you're about to lose millions of dollars and would have been making as much had you listened to me.

A year later, I was proven right, but it doesn't matter in the least. Google+ Games is a non-concern, and I'm not a part of Google.

The lesson I learned from that ordeal is not to try to "save" a company from itself because you can't. You'll be seen as right, and possibly even lionized, long after you leave... but it won't matter in the least. Keep your head down, stay employed, and enjoy the middle-row seat to the show-- that "show" being the people in charge making fools of themselves.