Alain, as much as I appreciate your kind words [grin], I disagree with your premise. If the alternative is to NOT open the platform to entrepreneurs, how does that help anyone? Even in a world of Web 2.0 and fast-track development, creating, maintaining and operating a site like Angelsoft is very non-trivial. Since the company is not a charity, there needs to be a business model somewhere through which we provide enough value (both real and perceived) that someone(s) is willing to pay for it.

After spending five years of time, effort and a 20 person team developing a single platform that now powers a large majority of the world's organized angel investing, we've finally got something which entrepreneurs [correctly, in my view] believe is worth paying $250 for: powerful tools for managing their fundraising process, combined with access to over 15,000 legitimate investors who use the other side of the platform as their own deal processing tool.

In contrast, there are probably two dozen sites on the web which purport to be 'matching services' for entrepreneurs and investors, but the unfortunate dark secret is that while those sites often charge much, much more (in some cases, thousands of dollars), they have NO investors at all. With Angelsoft, we have created (for the first time anywhere) and provide (completely for free) a single, searchable directory of just about every angel group around. Together with a free "common app" for funding (as you noted), and the ability to apply to multiple groups at no charge through the site with a single click, I think it is fair to say that Angelsoft has done more to help entrepreneurs navigate the often-confusing world of angel investing than anyone else, ever. That's why we're the official software platform of the non-profit national and international associations of angels and angel groups in the US, Canada, Europe, Australia, the Middle East and elsewhere.

I think the best way to look at Angelsoft is in the context of something like LinkedIn, for both investors and entrepreneurs. As with LinkedIn, basic use of the system is free to all, which enabled them (and enables us) to establish a meaningful universe of participants who gain real value from the basic services. With the platform then in place, they (and we) can now layer on additional, value-added services which may (or may not) be worth the cost to any given participant.

Do you think less of LinkedIn because they charge for job postings? How about receiving InMail, for which privilege the sender pays? If you don't want to receive InMail, you simply uncheck a box. If the sender doesn't feel that the ability to send messages is worth $25-$400/month, he or she doesn't pay it. But without the existence of the underlying site, value-added features like InMail and job postings wouldn't be possible in the first place.

With Angelsoft, we are always trying to navigate carefully among the needs of our three constituencies: angel investors, entrepreneurs...and ourselves as a for-profit company. Investors would love it if they only got one deal a month, and it was a guaranteed 30x return that was available only to them, for free. Entrepreneurs would love it if they could have free and unfettered access to the personal emails of 15,000 check-writing investors. I would love it if both of the forgoing paid Angelsoft hundreds of millions of dollars annually :-). Unfortunately, all of the above desires are mutually exclusive.

We think that we've done a pretty good job at creating a compromise platform that supports all three constituencies (well, at least the first two; we're not quite breakeven at Angelsoft yet :-), but we welcome any constructive comments or suggestions as to how we can improve our value proposition to everyone.

-David S. Rose, CEO, Angelsoft