As a Software Engineer, I always wanted to create an online business and work for myself. After graduating, I launched multiple startup businesses ranging from a fitness related platform to a social media platform similar to X but niched towards soccer fans. Even though these startups weren’t successful, they provided good user insights and feedback that could also be applied to any application you build. It was time to take everything I learned, and commit to consistent to solving a real problem with determination and consistency.

I knew all about building web applications and I needed an idea that is actually solving a problem. After the AI boom, I noticed a lot of website-building tools popping up everywhere. But most of them didn’t offer anything new compared to what you could already do with WordPress, WIX, or Squarespace.

Since I love building SaaS apps and helping people turn their ideas into working solutions, I wanted to create something better — not just another website builder that even I wouldn’t want to use, even if it were free.

Building the idea!
I decided to build a SaaS builder that gives founders as much control as possible over their projects. I created a full web editor where users can add pages, sections, and change colors, text, and images. While these features aren’t new, founders have full control of their website’s design. On top of that, I built a “Custom Task Manager”, allowing founders to request unique features for a one-time fee, which are then added by an engineer to their website.

I also wanted to make it easy for founders to trust the process without paying a large amount upfront. Founders can start small, like adding a custom sign-up pop-up that reads data from an Excel file and displays results. These features are affordable for those on a budget or anyone wanting to test the service before scaling up. Plus, founders own all their custom code, APIs, and databases. That’s how PagePalooza was born.

The biggest challenge is Marketing!
It’s harder than coding. From my previous startup experience, where I launched and started running ads with little to no conversions, I realized the importance of focusing on SEO and spreading my business idea organically across the internet. Running ads without having solid references or satisfied clients to validate your idea often feels like a waste of time and money.

I’ve been focusing on SEO every single day, consistently writing blogs and creating posts or videos almost daily. I use Canva for all of it since I’m not a designer, and I’ve spent $0 on ads so far since launching in February 2024.

What helped me with organic marketing was monitoring traffic statistics and sending personalized, non-automated emails to clients. I made sure to include details specific to each client, making it clear that the email wasn’t automated.

I know that my product solves a problem so this year has been all about proving to myself that I have something that truly works and has real potential.

I am super grateful to have worked with multiple amazing founders with building their apps and that I will be writing about after the holidays. Founders are controlling their front-end websites, creating custom tasks and paying for less than a year worth of subscriptions on other SaaS builders while owning the code and no worries about scalability. Checkout PagePalooza.com to know more or leave a comment!