Sorry this is going to be long, but I'm going to try and explain my...perhaps provincial and unfair...way of thinking about Rothko...

First off, there is some truly great modern art being produced these days. I really think it has to do with the maturing of modern art as a field (see #2 below). Some of the recent Russian surrealists are producing astonishing stuff and there is some absolutely wonderful, delicate, sculpture art coming out of Japan in the last 20 years.

Something I've tried to do when helping my friends to try and appreciate modern art is to explain it in two ways:

1) It's important to understand a work of art as part of a continuum of the artist's individual work. I usually use Picasso as a frame of reference. He started off with a fairly traditional style, some really great stuff, and at a young age. He had a genuine interest and talent for the field. Ciencia y Caridad and even La Salchichona are quite good stuff. So when you look at Picasso through his career, and the transition into his later forms, you can generally see the progression and how he arrived where he did.

2) It's important to understand a work of art given the confluence of history and the actions/reactions of artists. Major shifts in art styles are quite often a reaction to a perceived dead-end to an older form. An older form may have evolved to the point that there simply is nothing more that can be said with this form...it's become an intolerable box of so many arbitrary rules that everybody's work ends up like everybody else's work. To jump out of the box might mean inventing a new form or new direction. Often works of art that are near the beginning of an immature style seem simple, silly or even childish. But those produced as the style matures can end up as quite wonderful. I find the music world provides several great examples of this happening, Classical music (e.g. Mozart) was as much a response to the cruft that had built up around Baroque (e.g. Bach) as anything. A more modern take might be minimalism. One of my favorite composers in the style is Steve Reich. His early stuff I can take or leave, endless experiments with phase and looped recordings blah blah. But some of his later stuff is sublime. Minimalism had matured sufficiently during his own lifetime that it went from screwing around with the interesting rhythms that appear when two pianos play the same phrase slightly out of phase...to intense, layered tapestries of sound that can fill a concert hall.

Try as I might, I can't seem to apply either of these very successfully to Rothko without ending up cynical. If I go with approach #1, I can't seem to come up with a narrative that shows a steady progression. Instead it seems like he simply bounced around from fad to fad, selecting whatever was fashionable at the time that seemed both impenetrable to the layman and required as little effort as possible on his part to paint. His responses to criticisms are usually layers of indecipherable Yoda-like nonsense. He didn't start as an artist very young, and after he did decide to take it up (in his 20s I think!) he didn't really seem to make a serious go at it. He did the equivalent of taking a couple of correspondence classes and hanging around with the currently fashionable crowd. When fashion changed (e.g. Salvador Dali's triumphant shows), Rothko simply switched to a hack tale on whatever was drawing the crowds. It doesn't seem to be a man driven by an insatiable passion to find his own voice. There just doesn't seem to be any sort of recognizable innovation in his work arguably until he starts painting big monotone rectangles. But that's like saying framing a paint sample the last time I painted my living room is "innovative".

Applying #2 is almost as bad. He seemed to be more of a hanger-on to the fashionable club of the day. In startup-ese, he seemed to pivot to the best selling, least effort fad of the year. "What's fashionable this year? Moderne or Abstract Expressionism? Which is easier? Abstract Expressionism it is! I can crank out like 20-30 of these puppies a day!" There's no real progression from his subway figure paintings to his surrealist period to his abstract expressionist period. He just bounces from one to the other. Art appreciation commentators and textbooks try and retrofit this into a narrative of him "stripping away the unnecessary" or "simplifying his work" but it seems like he just came full circle, from somebody who wasn't ever particularly interested in art, and didn't want to put much effort into it, into somebody who just couldn't be bothered in the end. He doesn't seem to fit in as part of the evolution of art since he bounces around between movements (but with the same hamfisted lack of polish or style) and doesn't evolve with them and he definitely doesn't appear to set a direction for the art world to follow in it's next evolving step.

Other than volume (why bother naming them, I'll do colors, then numbers for a while, but then I'll get bored and just not bother) there just doesn't seem to be any skill or point to his work. And there's nothing wrong with that, but we call those kinds of folks "house painters" not "artists". The East wall in my dining room doesn't need a title either.

(full disclosure, I've seen Rothko's work at the National Gallery in the specially constructed Tower exhibit, at the Leeum's small but really well curated modern art collection (though I don't think they displayed his works as well as they could have), the MoMA (of course), the Guggenheim in NYC and Venice, and I think the Musee D'art Moderne in Paris and have really tried to get with it w/r to his body of work including reading a biography about him at some point and watching a documentary about his life)

Sure, art is subject to personal taste, and I'm not saying that anybody is wrong in liking his stuff, it's just that I end up decidedly not enjoying his work and always leave with a cynical taste in my mouth no matter how open minded I go in. But as always with art, it's up to the individual to interpret and enjoy the art. Here's somebody who obviously does http://fuckyeahmarkrothko.tumblr.com/