Will One Feature Be Enough to Beat Linktr.ee and Bio.link?
Will One Feature Be Enough to Beat Linktr.ee and Bio.link?

Tomorrow, my product The Only Link (aka TOL) launches on Product Hunt. At first glance, it may seem like just another bio link service, similar to Linktr.ee and Bio.link - competing with which could be a daunting task. However, TOL has a unique feature that sets it apart from other similar services.

My secret weapon? Smart redirects: redirecting clicks on your link to different URLs based on numerous factors that can work independently or in combination.

Smart Redirects: How They Work and Use Cases
Let's start by noting that, like other services, you can create your page, fill it with information, and then place the link and/or QR code in all your social media profiles, platforms, forums, etc. However, within the TOL product concept, this is considered a "zero feature" and serves as the default traffic destination if no Smart redirect is triggered.

Now, to the core. In your profile, you can flexibly configure what should happen when a user clicks on your TOL link or scans the QR code. You can create events with a wide range of triggers: Duration, Device / OS, Browsers, Source, QR Code, Locale, and Location. But what's it all for?

Use Case 1/∞ - Public Figure / Brand
You actively use social networks and platforms to build a personal brand (also applicable for companies/products). You've created a TOL profile, filled it with all your information, listed your social media presence, etc., and received a personal link theonly.link/ yourname, as well as a QR code. Admit it, it's more convenient to display a link and QR code for users to scan and get information about you, rather than giving them your nicknames (often different) on social networks.

So far, nothing unusual, but suppose you have a tour of online or offline events or masterclasses, and you want to start collecting applications 1-2 weeks in advance. You don't need to change the link in your social networks or update it for each event - just log into your TOL profile and set up an event schedule:

From July 1 to July 15, direct traffic to URL1 of a specific order form
From July 16 to July 31 - to URL2
And so on

Someone bought advertising on your Instagram during a period when there's already high traffic to registration forms? No problem: create another event - on July 1 and 2, all clicks from Instagram go to URL3.
Interesting, isn't it?

Use Case 2/∞ - Producer
You're a manufacturer of a physical product. You've registered and filled out a TOL profile, placed the link on social media, and printed a QR code on the packaging or product. Previously, you couldn't dynamically change where the QR code scan traffic would go, but now you can. By default, it leads to your TOL page, but at certain times - wherever you want. Have promotional offers? Create a rule, and the traffic goes to your advertising page. Prepared a collectible holiday product? Create a smart redirect and set the period of validity. After it ends, the traffic will again go to your TOL profile. Believe me, QR codes will no longer be boring.

The product is ready for many more cases, and I believe the limit is only imagination.

I’d love to hear your thoughts in the comments:
Does it sound interesting?
Would it set me apart from Linktr.ee?
Are you a target audience and what is your use case

To give TOL a try → https://theonly.link
To support the PH launch → https://www.producthunt.com/products/the-only-link