> No way will this tech destroy phones as you know them today.

This device? No, absolutely not. I see it as a speculative play by Apple: release a very capable device with a bare-bones ecosystem at a high price.

"Early adopters" will buy it because that's what they do.

"Influencers" will buy it, because that's what they do. Their social media posts about it will give Apple all the data they need to nail down the size of the potential market.

Finally, developers will buy it, because it's cool tech. We'll tell ourselves that it's an emerging market, and we can get it early. The launch of the iOS App Store spawned a gold rush for app developers; I expect that the launch of the AVP and its visionOS App Store will do the same. The size and profitability of that opportunity will be determined by how well Apple develops and popularizes the product.

This is where I'm at on it. I expect the AVP to be best-in-class in terms of hardware and OS-level integration (though, to be fair, I expect the latter will be limited at first in odd ways, in the grand Apple tradition).

I'll get one. I plan to use it for productivity, and as long as that justifies the cost I'll be happy with it. I'll also work on some minimal apps for visionOS. The purpose there will be to "skill up". If Apple releases a more consumer-focus headset that gains adoption, I'll be in a good position to take advantage of that by selling paid apps that are already mature by the time the general public are getting on the bandwagon.

> What is going to destroy phones is natural language.

Maybe?

We've heard about "wearable computing" and "personal area networks" for decades at this point. While it still feels like something in the near future, the truth of the matter is that for a large segment of the population, it's already here. I already have an iPhone with me whenever I'm away from home, and usually an iPad as well. If I'm going to be away from home for a while, I've got an MBP in my backpack. All of those devices can hand off tasks between each other to an increasingly large degree - it's not uncommon for me to pull out my phone to show someone a website I had open on my laptop before I left home, then pull out my iPad if they're interested in it so they can interact with it more easily. Until recently, I had an Apple Watch surfacing an integrated notification stream from all of the above.

Today, smartphones are the central "wearable computing" device that ties everything together. They act as a hub for a computing experience. There's no guarantee in my mind that it will continue in that role forever. Maybe the hub will end up being the descendant of the AVP. Maybe it will be something more akin to a Humane AI Pin, or a Rabbit R1.

In other words... phones have already destroyed phones. Smartphones are really wearable computing hubs that we just happen to still _call_ "phones", because that's what they used to be. They're very rarely used for telephony, and many other devices are capable of doing so.

> Maybe, maybe in the distant future this tech will be mature enough to provide the visual support to a natural language first device.

My hope is that it ends up being a "spatial" interface that provides a generic interface so it can be used by pretty much anything.