The author really doesn’t help their point by dwelling on the sacrifice of the individual for the team. A team that doesn’t maximize the value of the individuals by finding ways they complement each other in their differences will always be less than it could be. And too much have we asked individuals to sacrifice for too long for too little.

The way we used to work is an emergent reality that had begun to fray long before the pandemic, see multilocation strategies, selective remote working options, hotel seating with over subscribed occupancy. The cost of commercial real estate was already being eyed carefully. As a senior executive in multinational mega corps I can tell you definitively “bring your own office” in 2019 was seen as bigger than “bring your own device” in terms of potential to reduce cost, increase productivity, and maximize EPS. The biggest barrier was the 5-10 year real estate development and tax abatement cycles, but you were already seeing compression of available seating and over subscription with a 10 year plan to compress to only essential coworking. Further, while panned now, the WeWork model was seen as the future - essentially elastic occupancy as opex, burstable cloud like office space flexibly located where the talent lives.

The pandemic accelerated this stepwise from 20% to 100% overnight. I could see it in the eyes of the CEOs as they saw the culture they understood disappear overnight and the emotional entrenchment that “this can’t be allowed to persist.” Despite all the prior plans and agreement, an emotional reaction took hold. They saw the productivity improvements and were unswayed. It wasn’t about money, it wasn’t about productivity, it wasn’t about efficiencies. It was about a way of living being threatened, a way the CEOs were manifestly beneficiaries of, and was the only lifestyle they knew and understood. They didn’t want things to change. To buttress their desires, tax abatements and leases obligated use of the real estate. But make no mistake, the RTO movement is almost entirely driven by a near maniacal gripping onto a way of life the decision makers benefited from and can’t let go of.

Joy of the team, sacrificing the individual for the greater good, watercooler serendipity, “think of the kids,” etc, are all smokescreens for the real motivations: fear of an unraveling of the emergent reality that todays leaders owe their entire successful career to, and at that level, that’s all they have in their life. That office culture is literally the cornerstone of their identity, and being more or less all narcissists, they believe their identity is the cornerstone to the world.

The rest of the article is pretty good. I wouldn’t stop reading based on the intro.

The essence is there’s a continuum of work styles along a two dimensional system (in office - remote / sync - asynch). Each quadrant has its own benefits. They seem to assert the middle, hybrid, is the worst of all worlds, and it’s better to pick a style and lean into it. They offer a variety of ways to lean into a style.

IMO I think this is overly simplistic and the most efficient reality, and likely the emergent one we land in within 10 years, is a mixed reality. Coworking works well for some, doesn’t for others. The skills for a remote workplace benefit a multi location team, a hybrid team, or a fully remote team equally. Some tasks are async, some are sync. Once a team has one person not on site, the team only functions as a remote team; otherwise the person not onsite isn’t a part of the team. Recognizing that any team level work would be handled as if everyone were remote.

There will be a contingent who work best in an office. They will continue to have one, albeit a smaller space with fewer and fewer amenities as the occupancy cost / person is squeezed. Those that work best remotely will land at a place that values them for the way they work best. We will continue to refine our work protocols to accommodate this new way of working. The CEOs of today will become the CEOs of yesterday. The new CEOs will be the ones who emerged ahead during the pandemic. The new mid level will be the ones who excelled in remote school and remote entry level.

Bring your own office will become the buzz word. Boards will see the cold hard reality of occupancy cost per head in office rising relentlessly. Tax abatements and leases will have frayed. Then, either the weworks of today or its replacement will have its day.