> So you're refusing to cancel, despite having a boat-load of complaints about them.

If I were the only person using the account I'd cancel, but I'm not the type of person to only think of myself. My canceling would inconvenience other people. There'll be some tipping point where netflix will piss me off enough to cancel anyway I'm sure, but we haven't reached it yet. I thought that netflix would force my hand when they started cracking down on password sharing, but so far it hasn't been a problem for us. If that stays true my guess is it'll be worsening ads that eventually drives me off.

> Why exactly should they do better?

They can tone down the ads for one thing. You should be able to pause a show for more than a few minutes without ads aggressively flashing at you. Multiple times I've seen full screen ads that had to be clicked past just to get to their main page which had a huge banner ad you have to click down from to get to "continue watching".

That's something else they can do better too. "continue watching" should always be at the top. I should never have to go hunting for it. Its contents shouldn't shift around based on what netflix wants you to be watching either. The last thing you were watching should always be first in that list.

As I mentioned, an A-Z listing of every show they have is something people have been asking for from the start of their streaming service. Same with a "not interested/never show me this again" option. It should indicate to you which shows you've already watched. It should provide options for sorting your queue. Provide a way to change the volume in-app. They should provide actual subtitles and not just closed captioning. They should not autoplay shows I only click on to view show information or an episode synopsis (they refused to listen while their customers begged them to stop autoplay while browsing for years, and now they started this new autoplay bullshit instead) and if they insist on autoplaying anything, anything they do autoplay shouldn't appear in "continue watching". They should notify you when things in your list or things you've been watching are leaving the service. In fact, they should have a category/section for shows leaving in the next month. Why the hell do we still have to google around to see what's coming and leaving every month! They could stop canceling their own shows without allowing for proper endings! the fact that they pollute their own catalog with shows they never allow to conclude reasonably is beyond stupid. Instead of having an asset, those shows will be ignored by anyone who already knows netflix screwed the show's fans over, or they will continue to disappoint and piss off the unaware who learn the hard way. I could go on and on about the many many things netflix could be doing better, but if they spent 5 minutes at /r/netflix they'd get an even longer list of annoyances and frustrations.

> If people are happy to keep sending them money, even when the price increases, then they're doing the right thing.

I guess it depends on what we think "the right thing" is. I don't think that greed is summum bonum.

> It's not like you don't have alternative services to choose from.

There are alternative sources. Even for netflix originals. Some of the people using my account would struggle with obtaining those shows via other means. I've resorted to delivering media to them by Sneakernet in the past, and I can in the future if I have to, but I hope I don't have to. Netflix might no longer be convenient enough to prevent people from returning to piracy, but it's still more convenient than collecting and hand delivering physical media to family/friends/lovers.