With new diabetes drugs coming out they found them to have anti-addiction properties from food, smoking to shopping addiction, etc. You might say all these people don't want help but what if we just started putting them on anti-addiction drugs in the future? It could change their whole life, my diabetic mom now also has one of those stickers that tells her when her blood sugar gets too high and now she feels guilty when she eats badly because we all can hear it when her alarm goes off from the sticker and phone app. She also told me when she got on some of these drugs she doesn't feel as hungry anymore and started losing some weight. Her last doctor didn't care about her having diabetes so she didn't either, her new doctor is like, "yeah let's fix this, we'll get rid of this this year". And sometimes just having someone believe you can change makes all the difference.

Also what really makes people struggle with suicide can be quite different then just drug use.

Suicide thinking is an inflammation of the body that happens to all creatures when put under extreme stress. Their body is starting to control their mind. They aren't imagining pain, their body is literally in pain. Figuring what is causing the stress and how to reduce it is key.

Instead of saying oh they don't want to live, look at what is going on with their body. Overworked people get really suicidal would you want to get an exit ramp for them?

A lot of suicidal people also have been through a lot of unprocessed trauma that plain old consulting won't fix (as someone who went to 10 psychologist I personally find most of it useless as well, few people understand CPTSD and in fact I have had some psychologist blaming me for my problems and really badly mislabeling me. I was smart enough not to believe them but a lot of people might not. Most people don't understand what's like to live in bad circumstances for years they just think it's a personality disorder. This psychologist also never even asked if I grew up with a family history of violence because I seemed too normal in some ways. They were really bad at their job but at the time I thought if I could bully myself into changing myself with this psychologist help, maybe I could improve... It's only after some family died I realized what I was actually going through and found a term for it.)

Also by this logic of addicted users don't want to change it's like saying poor people choose to be poor, it's really hard to get out of systems and thought patterns to improve your circumstances. People spiral for a reason and it can be tough to overcome. Also really smart people can still be poor, being born in the wrong country or at the wrong time, or in the wrong circumstances etc etc can make a lot of difference.
Having empathy for people and helping them understand themselves can make a lot of difference. I've helped a lot of suicidal people improve their circumstances (though it's hard), and it can be popular to be suicidal as a cultural thing too especially the more disconnected and trapped people feel. With suicide rates increasing you have to understand we have some systemic issues going on, it's not their fault they feel bad most of the time, it's just a bad system they are in, change the system change the people. Especially the youth. Also almost drug use abuse is because people feel disconnected from others. Which is largely a systemic issue now with loneliness shock rocketing.