> "To study your example: we are all exposed to pretty much the same level of advertising from Coca Cola"

Not over time; they are like the Hydraulic Press channel on YouTube which crushes random things in a press, and keeps increasing the pressure until the thing breaks. Big companies will keep pressing on you until you break - they'll be there advertising in the morning when you wake up, at night when you're tired and suffering decision fatigue[1], they'll be in TV shows with product placement so you get memories of seeing 'people like you' drinking Coca Cola in various situations, they'll pay high status people in your area of interest to be associated with their product to influence you by The Halo Effect whether it's a sports star or an investor[2], they'll be on your children's morning cartoons and on the radio station their friends' mom listens to, and in the vending machines at their schools, and on-tap in the bars and restaurants, and branded on all sorts of unrelated merchandise, they'll be beside your commute on billboards, sponsoring your town's stadium and favourite events, donating products to your favourite YouTuber or lobbying your politicians in their interest. And many more than I can think up, and like The Terminator they absolutely will not stop increasing the pressure over time.

And it's effective, world obesity has tripled[3] since 1975.

Mexico has a problem with Coca-Cola, see [4] with quotes like "Coca-Cola “employs strategies to prevent, delay or weaken the regulations that restrict its activities”, the political magazine Proceso alleged last year".

> "But some of us enjoy it in moderation while others drink it until they are obese and have diabetes."

From [3] "39 million children under the age of 5 were overweight or obese in 2020." - it's good to know they're just lazy and indulgent and irresponsible infants and there's no systemic problem whatsoever.

From [4] "while making the [documentary on Coca-Cola promotional techniques] she met people who consumed large amounts of fizzy drinks who were unaware they had type 2 diabetes. “People who were blind or had limbs amputated often have no idea that it was due to their high blood sugar level,” she says." - it's good to know they weren't uneducated, lacking access to good schooling and doctors who can explain or the education to understand the explanations, or lacking alternatives like clean water[5], they're just irresponsible and that makes it fine for them to be ground up by the capitalism mill. "Buffeted by the dual crises of the diabetes epidemic and the chronic water shortage, residents of San Cristóbal have identified what they believe is the singular culprit: the hulking Coca-Cola factory on the edge of town."

"The plant is owned by Femsa, a food and beverage behemoth that owns the rights to bottle and sell Coca-Cola throughout Mexico [...] Femsa is one of Mexico’s most powerful companies; a former chief executive of Coca-Cola in Mexico, Vicente Fox, was the country’s president from 2000 to 2006." - all you need to be immune to that is Common Sense, it's just Common Sense, just resist the ever-increasing pressure for the rest of your life without ever failing and be sure to never object because it's your fault if you give in.

"In San Juan Chamula, bottled soda anchors religious ceremonies cherished by the city’s indigenous Tzotzil population." - but it's easy to go against your local religion, everyone does it, right?

"Many Tzotzil believe carbonated soda has the power to heal the sick. Mikaela Ruiz, 41, a local resident, recalls how soda helped cure her infant daughter, who was weak from vomiting and diarrhea. The ceremony was performed by her diabetic mother" - Humans definitely aren't subject to any inherent cognitive bias about correlation and causation or anything, everyone is rational - and if they aren't, it's their fault which makes it fine to exploit them.

But those religious people must be dumb why would they think of fizzy drinks as a religious thing? Oh this is why "Local health advocates say aggressive marketing campaigns by Coke and Pepsi that started in the 1960s helped embed sugary soft drinks into local religious practices".

"the Femsa spokesman [...] rejected criticisms that the company’s beverages have had a negative impact on public health. Mexicans, he said, may have a genetic proclivity toward diabetes." - lying, gaslighting. Just be a perfect lie detector, it's common sense, it's just common sense, self-actuate your way out of basic human millenia-old respect for those higher on social hierarchies.

"Ms. Abadía, the security guard, said she blamed herself for drinking so much soda. Still, with her mother’s health deteriorating, and having watched her father die from complications from diabetes, she can’t help but fear for her own well-being. “I’m worried I’ll end up blind or without a foot or a hand,” she said. “I’m very scared.”" - why doesn't she just stop? Giving up addiction is easy, just take responsi... oh there isn't any drinkable water, right, yes, still that's probably her fault too somehow.

[1] https://en.wikipedia.org/wiki/Decision_fatigue

[2] https://duckduckgo.com/?t=ffab&q=warren+buffet+coca+cola+&ia...

[3] https://www.who.int/news-room/fact-sheets/detail/obesity-and...

[4] https://www.theguardian.com/global-development/2022/nov/04/s...

[5] https://www.nytimes.com/2018/07/14/world/americas/mexico-coc...