I wish the article headline had said that the piece was by a restauranteur. Most of what they have to say about Yelp falls under the heading of "more of the same."

I think that restaurant and venue owners are wrong to hate Yelp - but it's understandable that they do. The reasons that they do are interesting. My take on it is that Yelp is disruptive to a lot of the traditional restaurant practices. Restaurant owners resent Yelp because it feels like they're adding more work to what is already a job that requires 80-hour weeks. Previously, restaurant owners had more message control about their venue's location, because social information like "is the Foo Pizzeria any good?" had more friction, it spread more slowly, and it degraded over time.

A Yelp review has low friction because it gets automatically ingested into Yelp's data set, it spreads quickly, and it doesn't degrade over time - it stays around on the site. If you're a business with a small number of reviews, it doesn't take many one-stars to make you look unappealing, and Yelp's attempts to be user-friendly mean that you're presented among a crowd of your competitors unless you earn a clickthrough. Like being on a crowded shelf at the supermarket, you're at the mercy of the visitor.

One interpretation of this would be to say that restauranteurs' reaction is "Hey! Shouldn't my success be tied to what I do, not to what a stranger on the Internet inflicts on me?" That's a reasonable objection - and that's why Yelp has invested a shit-ton of engineer-hours into filtering reviews. Filtering reviews is something that benefits both restauranteurs and users - it's just that the former tend to be ungrateful pricks about it because "filtering" includes "removing algorithmically detectable friends-and-family five-star reviews." Which leads to the other big interpretation - that restauranteurs are reacting badly to their customers' newfound ability to hold them accountable. We humans are dumb monkeys with a truckload of cognitive biases: we hate being held accountable. I look at articles like this one and I see big parallels to other whiny people who suddenly are brought into accountability and are resisting it.

The thing is that the restauranteurs, like the MPAA or the newspaper industry, cannot win this one in the long term (at least not on the terms that they now use to define "winning"). There's no way to keep people from talking about your business. There's no way to keep people from talking about the things they enjoy. There's no way to keep people from taking the easy way - "I feel like pizza, I'll look it up on Yelp" - instead of a harder way - "I feel like pizza, let's see which of my friends knows where the pizzerias are around here, which of them are available, what their phone numbers and/or locations are, or I know, I could go get the huge inconvenient yellow pages and make a choice based on how much they spent on advertising!" Computing devices will get more convenient to use, not less, knowledge will get easier to share, not less, and the cost of querying the Internet's collective opinion will be cheaper, not more expensive. The restaurant and venue owners are never, ever going to win this the way they want to - again like the MPAA and newspapers, the cat is entirely out of the bag.

Basically what I think they should do about it is

* Stop whining

* Read Seth Godin

* Compete instead of sue

As an aside, I've found Yelp very useful over time with the addition of a few mental filters.

* Judge places by the review histogram, not by individual reviews

* Trust the collective opinion far more than individual reviews, especially for places with 100+ reviews

* Assume that anything at 3.5 stars or above is Good Enough, and use other sources when you want to have rarefied tastes catered to (Yelp started out as being mostly for foodies - I think it's moved out of that, and that if you are or desire to become a serious foodie, you should release yourself from caring about Yelp)