> The worst kind of ads, IMO, are the non-intrusive, organic looking articles / news stories placed there by PR.

I live out in the country. I don’t do TV, radio, newspaper¹ (including even general news websites—anything that’s important, I’ll probably hear about from siblings or parents). I don’t use any software with anything like banner ads. As for things like billboards, I know of one pair of billboards on the sides of a fish-and-chips shop in a town 40km away (Stawell)², one traffic safety billboard in a town 45km away (Avoca), a few in Ballarat, around 110km away, and finally loads in the big city 200–260+ km away, Melbourne.

Occasionally (increasingly rarely) I go down to Melbourne, where I grew up until I moved away six years ago. I hate it more and more each time I go down there, partly for things like traffic³, but much more for things trying to steal my attention, billboards, animated billboards, bright billboards, bright lights, flashing lights, &c. And this stuff has certainly got significantly worse in the last decade (I’ve written details a couple of other times here on HN).

Very rarely (like, once every year or two) I get exposed to a television in any form. I don’t know how people can tolerate them, the advertisements are just awful. If you forced me to sit down and look at them, I expect I would feel sick within a few minutes. And apart from a probable degree of autism⁴, there’s nothing particularly abnormal about me physiologically, save that I have become unaccustomed to these assaults upon the senses.

Very occasionally, I observe people using the web without an ad blocker, or use some mobile app (e.g. YouTube) and get exposed to ads thereby. Ugh. Very unpleasant stuff.

So your organic-looking paid articles and such, I don’t experience very much of them; just a few here on HN, and occasionally when I look at a mainstream news site for some weird reason, and a few sponsored articles from CSS-Tricks or Smashing Magazine which I’ll almost certainly immediately skip in my feed reader. But from the exposure I do get, I know that I hate billboards and their digital equivalents far, far more.

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¹ The local paper is called The Weekly Advertiser. I’ve measured it a few times, and it’s consistently been about 75% ads by surface area.

² I confess I’ve been tempted to go in and ask why and how they started doing it, and how much money they make out of it, out of sheer curiosity.

³ If I drive the 40km to Stawell, I might encounter fewer than a dozen vehicles.

⁴ Note that I’m here using present definitions of autism, which have shifted pretty extremely from what the word meant fifty years ago, when it strongly suggested low function (that is, that you really were disabled by it). In my experience, someone under the age of, say, thirty, will probably be willing to accept the word roughly how it’s used diagnostically now, while people over fifty will probably understand it in the older, more extreme, more probably debilitating sense. Nowadays, most of my family could probably get a formal diagnosis without too much difficulty, but none of us see anything to be gained by the endeavour. Funny fact, I believe this is the first time I’ve ever used the word “autism” online.