Something I learned long ago is that people typically don't want the truth, in general. They want fictional lies, they crave a false reality that makes them happy. Reality in and of itself, for most, is an utter drag if they're made constantly aware of it and dwell on it. When it comes to marketing, people eat up the propoganda techniques. They want to be fed this amazing thing even if it's not really all too amazing. They love that it tickles their reward center in the process.

This of course isn't always the case. When something is really important or significant people sometimes do want to know the truth as best they can. I want to know the car I'm purchasing isn't a lemon, I want to know the home I'm buying isn't a money pit, I want the doctor to to tell me if my health is good or bad (for some, under the condition the information is actionable), and so on.

When it comes to more frivolous things, for many, build the fantasy, sell them that farm to table meal you harvested from the dew drops this morning and hand cooked with the story of your suffering to Michelin star chef and how you're saving my local community by homing puppies from the local animal shelter with profits... even if you took something frozen, slapped it in the microwave and plated it and just donate $10 a month to your local animal shelter where you visited twice to create a pool of photos to market. For many, they want and crave the fantasy.

Progress made by science and tech has, for a brief fragment of history, established techniques and made practical, in some cases, to peel away all or at least some layers of fantasy away to reality. We started to pierce into cold hard reality and separate the signal of truth, as we can best understand it, from all the noise of ignorance and fantasy.

For many fantasy lovers, snakeoil salesmen, and con men, pulling away the veil of fantasy and noise has been a threat and there's been a consistent battle to undermine those efforts. The whole emergence and perpetuation of misinformation and recent "fake news" trends are just some of the latest popular approaches. We've been seeding our knowledge and information more recently with increasing degrees of falsehoods and pure fabrications.

Now, enter "AI," especially generative flavors. The same people who wanted to undermine truth are foaming at the mouth at the current ability to produce vast amounts of noise that in some cases are almost indistinguishable from reality from current techniques we have. Not only that, fantasy lovers en masse are excited at the new level of fantasy they can be sold. They really really don't care or want the truth. They really do just want "a good looking picture", "to make the summary interesting", or just see some neat picture. They don't care how accurate it is. Now people interested in the truth are facing a deluge of technologically enabled difficult to seperate noise production.

Is what I'm looking at close to reality? How many layers of noise are there I should consider when interpreting this piece of information? In the past, the layers used to be pretty managable, they were largely physical limitations or resource limitations to falsify the data to a point that couldn't be easily discerned. These days... it's becoming increasingly difficult to determine this and more and more information in various forms are leveraging more sophisticated and believable noise production. Technology has made this affordable to the masses and there are many parties with interest in setting the clock back to a world where the best story tellers are looked at as the oracles of modern time.

People often scoff at ChatGPT that it seeds or "hallucinates" to interpolate and extrapolate gaps of knowledge and make connections but it does so in a way that people like. It projects confidence, certainty, and in many cases it gives exactly what people want. To me, it's scary because it's providing a service the majority seem to want and creating an onslaught of noise that's more costly to debunk than it is to produce.