Hi Sam,

OP here. I appreciate the inputs, we're big fans of Stripe at Lago. We operate in the billing space, and are alternatives to home-grown billing systems, Chargebee, Recurly, etc. and Stripe Billing.

1/ Some users use Lago as a complement of Stripe Billing, or don't even consider Stripe Billing, and we built a native integration with Stripe payments.

Out of transparency, the first lines we wrote in this post stated that:
"Disclaimer: This analysis is based on Stripe’s public pricing as of July 21, 2022. Some merchants may be able to negotiate fees or benefit from grandfathered plans. Lago partners with 'Stripe Payments' and can be used as a complement or replacement of 'Stripe Billing'."

2/
> 'write deliberately-provocative posts to go viral'

Thanks for quoting my tweet. I actually shared 2 old articles I wrote in 2021 this week, that made the front page of HN, unrelated to Fintech:

- One on my personal blog sharing what I learnt about press relations, main message being 'don't waste money on an agency if you're early stage' because I've seen this happen too often, and too many founders asked me the same questions about this topic [1] I was actually surprised it was read, as HN is known for being more 'engineering oriented' than 'marketing oriented'.
- Another one about 'scouts' not being necessarily a good thing for founders, with Sifted (TC for EU) which is a position I stand for as a founder and as an investor, and I think Europe should mature towards this topic [2]

The TLDR is: I've been writing about a wide range of topics for a long time, things I like to share, things I stand for and want to have an impact on and was grateful it resonated within my community.
Btw I think the HN ring vote is pretty strong, and HN community very 'fierce' (at times), so I don't think we could have got attention by just 'clickbaiting' and attempting to go viral.

Like any startup, we're excited to share our vision of the world, and this is why we're writing.

Lastly, here are two other examples of content that were intended to spark a discussion in our community (and it did) and don't bring much to Lago as a business:

a/ What not to say to someone who has just been laid off [3]
I wrote it after my partner was laid off and too many people around him just did not know what to say, which amplified the 'grief'. It reminded me of my personal history of grief, and wrote the post. I received dozens of messages of people who have been laid off recently, or whose friend/closed ones had been fired. Founders reached out to say they would share it with their team (it's not an easy topic to discuss).

b/ I recently shared my thought process about moving to the US after YC, as it's a recurring question we have as YC founders based in Europe. This sparked a lot of discussions and helped me iterate on how I approach the question, in a scalable way. I believe other founders learned things by the discussion it sparked, some founders reached out to help me with the US visa etc. Feel free to read it here [4]. Took me some time to write it, but the main ROI was how I've been able to connect with other founders, at the same stage, or 5 steps ahead, and learn from them. And, based on the comments/discussions, I believe other founders in the same situation benefited from this too.

My point is: not all content is written in an attempt to go viral, but I just write about what I believe brings value, and it happens to go viral (whatever you mean by that) when it does have an impact. Regarding my tweet, I think a lot of people wonder how to approach HN, and make a lot of rookie mistakes, and I could also write about what I've learned. This would (if I write it successfully) in fine help having better content on HN.

YC says 'build something people want', I also happen to (occasionally) write things people want. And there's no better gift for a writer.

[1] https://anhtho.substack.com/p/pr-for-startups-is-it-only-for...
[2] https://sifted.eu/articles/vc-scout-programme-problems/
[3] https://sifted.eu/articles/what-not-to-say-layoff/
[4] https://github.com/getlago/lago/wiki/Moving-to-the-US-after-...