But not everything is a black or white good/bad fit for an SPA, and you don't always know upfront...

Building a list of blog entries? Sure, it doesn't need to be an SPA. Add a tag filter? Still doesn't. Then you eventually need more complex filters (by author, dates, whatever), plus a text filter, plus thumbnails, plus maybe a gallery view of the photos, and maybe you want all of that with realtime clientside filtering... hmm. You can rip out that part of the static HTML and make it a drop-in widget.

But what if you need to tie that into the logged-in state of the user to determine what they can see? Or you want to integrate comments and facilitate real-time discussions?

Having a split backend/frontend rendering system like that makes it pretty hard to reason about (it's how a lot of PHP sites were built, for example, with serverside HTML and a sprinkling of clientside JS, but coordinating the two gets tough with ugly hacks like using `window` or `data` props to pass variables to the client).

Ecommerce? You can build it entirely backend, entirely frontend, or some hybrid of the two. Look at a random Shopify example: https://nomz.com/ (suggested by their website, not sure if real) and a Next.js example (https://demo.vercel.store/product/quarter-zip). Try browsing around and looking at different products. The Next version is pretty much instantaneous while the Shopify version is slow and requires a full page load for any navigation.

Another example from a decade or so ago was the "real" desktop Gmail vs the light/mobile (and maybe WAP?) versions of Gmail (maybe still available at m.gmail.com). They both did the same basic things, but the desktop version was a lot faster, featureful, and usable once you let it load for 5-10 seconds at first. The light version shows you the inbox really quickly but then subsequent actions (navigating to a message, replying, etc.) are actually slower than the SPA version.

Even for just a moderately complex site, an SPA model can be slower upfront as it downloads a bunch of JS but then faster after that, speeding up all the subsequent interactions (with JSON content loads instead of full HTML pages, auto-detected image sizes, smart prefetches based on state, etc.).

AND it doesn't require a rewrite once your site gets "complex" enough. You can start with a simple SPA that may be overkill at first, but keep growing it organically and adding complexity without dramatically increasing the bundle size (with proper tree shaking, etc.) since the bulk of it was the framework.

With traditional serverside HTML sent to the client, yes a simple individual page may be smaller, but you quickly lose that benefit as you keep sending the header, footer, etc. on every page load, while still needing some sort of JS management system for the interactive parts.

For all but the very simplest site, that means you sacrifice a lot of the developer experience for a minor increase in performance. The user also loses out if you start thinking in terms of "how do I add interactivity to my dumb HTML" instead of "what's the best UI for this".

Safer (and usually better) to just start from an SPA unless you absolutely know upfront your site is going to stay really simple. It's a lot easier to optimize an SPA for better performance than to rewrite a hybrid backend/frontend rendering stack and migrate architectures, etc. (i.e., Jamstack over LEMP/Drupal/Wordpress/Rails)