I feel YouTube is on the up and up in terms of high quality content, but the site is terrible at surfacing that content, because the ones that play the algorithm will always win the game of getting their content in front of more eyeballs. There are more channels than ever producing content that’s super interesting, informative, straight to the point, with at least bare minimum production values (i.e. they at least appear to be trying to do more than hit record on their phone/webcam, even if they have a long way to go on framing, lighting, editing, and all that). Some examples of channels that have risen into producing solid content in the tech space only very recently include Adrian’s Digital Basement, DankPods, and Dave’s Garage. I’m also fond of Tech Tangents and Cathode Ray Dude who aren’t as new but still have that smaller channel vibe.

The issue I feel is more to do with the algorithms that push content to you via homepage, related sidebar, and search, and the incentives this naturally pushes upon creators. Sometime recently Linus mentioned in a WAN Show that the goal of YouTube now seems to be entirely on having the algorithm figure out what you want to watch, rather than using straightforward signals such as the channel you’re currently watching, your subscriptions list, or the most relevant search results. You constantly hear creators complaining about videos being buried by the algorithm, which is why “click the bell” is part of everyone’s outros now. Loyalty from their follower base has become more important than ever so YouTube has all the positive signals to decide the video is worthy of being pushed outside of that small sphere - that is, it decides whether you’ll be allowed or denied growth on a video-by-video basis by pure luck you can’t control. This is an absolute shame, because creators who deserve views aren’t getting them even from their own subscribers, and those of us who really don’t give a care for the type of content that feeds the algorithm what it wants can’t escape it because the algorithm is begging us to please click on those videos. I noticed if you play any video in an incognito window, it will always display completely unrelated clickbait in every position of the related videos sidebar, probably because it hasn’t figured out your interests yet.

Plus, when VPNs and oddball mobile games see your success, they’re not going to snooze capitalising on it, and let’s be real, it’s hard for many people to say no to easy money for mindlessly reading a 30 second script. In some cases I’ve seen creators post about the business proposals they turn down and they can be absolute junk such as factories trying to move some random Amazon sludge. Luckily it seems these ones are being consistently turned down as just too far below any creator’s morals. I don’t enjoy it but I’ll sit through being introduced to Squarespace for the millionth time or a highly misleading VPN ad read that ticks me off if it means a creator of integrity can quit their job and work full-time on producing top quality content. But YouTube sure could help not make it so high-stakes to find where that sweet spot of quality vs profitability is, and should work out why so many SEO spam videos keep making it past the filters.