Any discussion of monopoly must demonstrate harm to the consumer. Breaking up companies for breaking ups sake is not the spirit of antitrust law.

In this case, I can argue that Apple is protecting us from crappy companies. Tile sold its business to Life360. Life360 sells users' location data to anyone willing to pay for it. What's the fundamental cost to society of keeping companies like Tile around?

Maybe Life360 goes out of business. A bunch of engineers get hurt, some product people, marketers, accountants, administrators. 300 employees, laid off. That sucks, I agree. The effort of earning 27 million MAUs will be thrown down the toilet if they fail. That sucks. Now Life360 users must migrate to something that Apple offers. Is the product better? Yes. Does Apple have a fundamentally rivalrous relationship with its users? No. Does Apple sell users' data? No. I see no demonstration of consumer harm in this segment.

Let's take a real hard look at the people harmed by Apple's monopoly. These are other monopolists of their own vertical who are incensed that they can no longer enjoy monopolistic rents. Furthermore, that company may go out of business. The people being put out of business are likely engineers who would have no trouble finding another job. I do not have sympathy for technologists. I do have sympathy for the tens if not hundreds of millions of people in America who struggle to make a living. What's the effect to them if we break up Apple? Nothing. What's the effect if we don't break up Apple?

Apple at this point in their life has reached a point where its value proposition is more than just a luxury. They've created meaningful products creating meaningful changes in lives. Apple Watch has helped vulnerable folks (including me) get emergency services via fall detection, which leverages technologies and products made possible by Apple's "monopoly". Apple gives consumers the option to privately monitor their own home and premises through Homekit whereas other surveillance services brazenly monetize their services by selling data to law enforcement.

In the case of Homekit, what do consumers gain if Apple had to break out its home automation unit? They may have to pay more for that standalone service or else have their data monetized in other ways. Is that good for consumers? Heck no. What's paying for those services now? Apple's "monopolistic" profits.

I could go down the line with every one of Apples units and services. They've helped my family experience a level of richness that we've never enjoyed before.

For as much as pockets of the tech industry grandstands about "monopoly" because they don't like IAP rules, actual people don't care because they have benefitted greatly from what this "monopolistic" entity has contributed to their lives. You're going to have a tough time convincing me that this would all be possible had Apple not consolidated many parts of the industry.

> Yes, because there's a fundamental cost to society.

Insofar as my non-tech family and friends see it, this "cost" to society has been more like a dividend. When Apple starts acting maliciously, I'll drive everyone here to your local Attorney General's office.

Here's how I see Apple: Apple is Jupiter. It's the largest planet in the solar system. Is it terrifyingly large? Yes. Is it protecting me, Earth, from getting smashed by asteroids? Definitely. I like Jupiter.