So, I made research about the Instagram algorithm and the way it works:

How Instagram algorithm ranks Feed and Stories in 2022

Instagram looks at the relationship between the user and the person who posted the content. If you follow someone and regularly engage with your posts, their content will likely show up in your feed. Therefore, the prioritized content is from friends, family, and closest ones to people. Though the signals that are collected are:

Information about the post
These signals are about:

How popular a post is
How many people have liked it
When was the content posted
Location
Duration (if a video)
Information about the person who posted
This determines if the account that posted might be interesting for the user. An example of this signal is the number o

f times that people interacted with the account that posted in the past few weeks.

3. User’s activity

The users' activity shows what they might be interested in and the amount posts they liked.

4. Your history of interacting with some

one

This gives Instagram a sense of how interested you are generally in seeing posts from a particular person. An example is whether or not you comment on each other’s posts.

How Instagram algorithm ranks Explore in 20221. Information about the post

Here it’s all about how quickly a post becomes popular. Thus, Instagram looks at how quickly people like, share, comment, and save a post. Note that these signals matter much more in Explore than in Feed & Stories.

2. User’s history of interacting with the person who posted

When a person interacts with a post from a specific account, it gives Instagram a sense of how interested the user might

t be in this specific photo/video.

3. User’s activity

Signals such as what posts the user has:

Liked
Saved
Commented
Interacted
Information about the person who posted
d
These are signals like how many times people have interacted with that person in the past few weeks to help find compelling content from a wide array of people.

How Instagram algorithm ranks Reels in 2022

Reels receive more engagement than regular video content at a rate of about 22%? That’s right - reels are great to che

at the Instagram algorithm.

Take the NBA franchise accounts, for example. They increased by 22% in engagement rates, the same as many other brands and businesses that are noticing the same trend.

User’s activity
Instagram looks at which reels a particular user liked, commented on, and recently engaged with. These signals show what content might be relevant to the user.

2. User’s history of interacting with the person

who posted

Like Explore, a reel is created by someone the user has never heard of. However, if they interacted with this account, it gives Instagram a sense of how interested the user might be in this specific reel.

3. Information about the reel

Such signals are about the content within the video, such as:

Audio track
Video understanding, based on pixels and whole frames
Popularity
Information about the person who posted
Here, popularity is one of the most significant factors. It helps to find compelling content from a wide array of people and gives a chance for accounts to find the right audience.

Reels can be a great way to promote your business or brand. You can use them to show off your products or services or to give your followers a behind-the-scenes look at your business. This can be a great way to increase your brand awareness and get your followers interested in what you do.