> You also lose people when you change your mind. There's an entire group of news anchors who dedicate themselves to pointing out where people have flip-flopped. It's pretty common.

I think you are talking about Fauci's flip-flop here. The point is not about his flip-flop on mask mandate. The point was about his confidence. You do not go and say confidently, on National TV, that masks don't stop the virus and that people should stop buying masks from stores as it is needed for emergency workers. Then turn around half a year later, after the pandemic is in full swing and say that masks are important as it stops the virus. Both times he said it he said that it is based on credible scientific evidence. This is what ticks people off.

If you do not know something and have no facts to back up your claim, don't say it. If you want to still say it (as you don't want people to hoard masks), appeal to the people to not hoard masks out of fear as those masks are needed for the frontline workers. Better still, get the US Government to buy those masks or ban stores from selling masks to general public until you have equipped frontline workers. Then ease the ban. Do not lie by saying that masks don't prevent virus as it sends a negative message and reassurance that everything is fine. Then turn around half a year later and say it is dangerous! This sort of flip-flop is not acceptable to anyone. Especially when it comes to disaster response.

You are an expert for a reason. People trust your words. You are in a position of power when it comes to your own field. Don't degrade/misuse that position.

The reason WHO lost its credibility is because of it shutting down alternative takes, continuous flip-flops and ever changing directives/mandates.

It would have been better if WHO started by saying "We don't know. It is a novel virus. We are still learning as we go along. We will issue directives as and when we get more information. Please note that these directives are temporary and only based on evidence we have right in front of us. If things change, we will keep you informed. We still aren't sure what to make of it". This is all WHO needed to do. This would have instilled a bit of fear yes (which in hindsight was actually needed to make lockdowns effective and mask mandates effective). You took away the "fear" factor at the very beginning of the virus outbreak and then when people got the message, you try to tell them to now start fearing the virus. Why would people buy your argument? And how many of them will take you seriously after such a drastic flip-flop? Rather than confidently put out statements that the virus isn't airborne or doesn't spread through contact WHO should have been honest from the start. That it doesn't know anything and is learning as we go along. That the virus maybe dangerous and that we have to be cautious.

Another big one is that WHO announced it is not human-to-human transmissible: https://twitter.com/who/status/1217043229427761152

"Preliminary investigations conducted by the Chinese authorities have found no clear evidence of human-to-human transmission of the novel #coronavirus (2019-nCoV) identified in #Wuhan, #China."

There was no disclaimer to say that this investigation is ongoing. That this preliminary data collected will have a final investigation as well. That it can change as more data becomes available. Communication is key in disaster response. You do not say anything with 100% certainty if you do not know it to be true.