Edit: I now believe the website was, in fact, changed.

Original comment below, most individual bits still relevant aside from the overall conclusion that the pieces added up to accidental confusion. Apparently concluding HN folk were bad at understanding even poorly displayed tech was not wise. Who knew? I probably should have realized that was not a good bet.

At this point I consider the apparent lack of understanding from the OP willful ignorance at best. All this seems like kind of a waste now. Oh well.

---

Unless the website was recently changed (final edit: yeah... unless...), I think the problem here is a combination of the link that was submitted and uh... excessively effective design, if I want to put it nicely. You're doing too good a job of directing attention to the extension, and people are missing the actual means of using your website.

Right now the link is https://you.com/search?q=you.com&fromSearchBar=true. That page currently has a little search bar in the top UI bar which is prefilled with a search term, and the contrast that identifies it as a text input is pretty minimal. Dark Reader further hides that fact with some elements like the 'x' in the input not getting adjusted to be more visible. These aspects make it extremely easy to overlook as a text input. My first instinct is to ignore it as part of the wasted space in the top bar, and it does a poor job of standing out as anything else.

Furthermore the banner for the extension is pretty freaking huge and draws all the attention. The copy on it also pretty strongly implies you need it to use the website.

The multiple comments from other HN folk that have clearly been mislead about the importance of the extension further feeds that perception. I'm sure some people haven't even actually checked for themselves - I know I almost didn't. It also wasn't immediately obvious to me what was going on once I did visit the submitted page, and I nearly fell into the same trap.

Meanwhile https://you.com/ offers a much more familiar design that does not contain so many opportunities for confusion. I think you may have been better off submitting that.

While I'm at it, I have few other thoughts. I continually find myself expecting many of the non-ads to be ads. I keep ignoring them or even getting annoyed with them, until I remind myself I should look again. This happens on both the submitted page with the various blurbs/links down at the bottom and the search results page. My very first response to attempting a search was essentially a dismissive and annoyed eyeroll as I thought you'd tried to load up an entire screen full of ads.

I'm not entirely sure what the whole problem is. I'd guess it's partly being conditioned by other search providers about the very top 'results' and partly the overall style. Maybe grids of little boxes with so-perfectly-rounded corners and strong titles just seem like ads to me. On the submitted page, I'm sure having a bunch of company names there in the Media section doesn't help.

Again, this is just my immediate impression of the UI elements. I don't believe them to actually be ads, but I'm constantly having to fight my instincts to treat them otherwise.