> With this I agree, and I mentioned in my original response at the end that my utility curve didn't include going beyond changing my consumption habits.

That's fair enough, my point was not that everyone has to be some kind of activist, which is just overly demanding on others' time, but that if one were to take action against Google, consumption habits were probably the least effective action possible - and that their ineffectiveness is why neoliberals advocate for it, and yet always try to undermine collective action.

> From the limited searching I've now done, it seems potentially similar to coalitional game theory wherein the result from cooperative behavior leads to better outcomes from all participants than if they were to individually compete against one-another.

Yeah that's one way of looking at it, at least from a sociological/economic angle; cooperation > competition, in a prisoner-dilemma sense, but capitalism forces everybody to compete against each other. Broadly though, systems theory is about how the sum can be greater than the parts (via complex causality), and applied sociologically it speaks to things like incentive models and how small-scale actions that are perfectly moral can lead to larger-scale effects that are not moral. One example being that from an equal starting point, a pair betting rationally on fair coin flips will eventually end up with one person holding all the money; this has obvious implications for your previous examples of voluntary trade under capitalism (rich-get-richer etc). Systems theory is more of a general holistic lens though, it started out in biology and has applications all over the place. It's not a common topic ideologically speaking (aside from things like systemic racism), the main entrypoint into things like how/why Google does what it does would actually be Marx & Engels' analysis of capitalism.

> This is good news. My original supposition was that we were discussing the consumer perspective (having no insider sway), but I would agree that a far better effect would be gained from internally infiltrating/joining the organization and then pushing directly for the changes one wants to see.

I think the most effective consumer-only approach would be to protest and advocate to the government, but for sure change is best affected from within an organisation.

> Generally, yes - and I generally am against break-up of monopolies unless such an organization is able to physically prevent competition via barriers to entry (typically a consequence of government) or physical exclusivity.

Regulatory capture is pretty terrible, I agree - and that's how government ends up actually strengthening exploitative enterprises. However there are natural monopolies too, like network effects or other accumulative, positive feedback loops. Commodification through perfect competition is largely a myth, all markets trend towards monopoly over a long enough period. Just look at Microsoft's near-total dominance over the desktop OS market, or Google's dominance of search. Competition is the only thing that gives consumers power (under capitalism), so once competition goes away the monopolies can (and basically always do) exploit their consumers while ceasing to innovate in their captured market.

> I am okay with laws against theft and murder specifically because there is harm against a third party whom is not a volunteer in the transaction. I think a more appropriate comparison would be things like gifting (and the resulting gift tax) and duels.

> Duels: The outcome of a duel is equivalent to murder, someone dies

You can extrapolate from your argument about duels, directly to Squid Game. Presumably you think that such a world is not moral? You have to look at the outcome of your principles to decide whether they are moral, not just the theoretical formulation. Free market capitalism's outcome is generally an extreme income divide, and post-globalisation the other outcome is that all the misery and poor working conditions get exported to poor countries. Free market capitalism as formulated in the individual transaction kind-of sounds fair, but played out in reality it's extremely immoral.