Segro: The app for time usage insights from your calendar
I am the creator of Segro: an app created for time usage insights, life balance and good habits.

Segro solves the following issues:
- Reflection
- Balancing obsessive ambition
- Work life balance
- Progressive effort in long-term goals

## Reflection

When you have to do something you don't want to, time seems to slow down.
And when you have to do something that you are very passionate about, time flies.

When I was traveling I ran into a problem. There was a lot of fun around me.
When I had mandatory work and that I didn't have much passion for, the time seemed to pass very slow.
Because of demotivated work, I felt very busy but actually I was not!

I looked at my agenda where I kept track of all my hours.
I added everything up and I had worked 30 hours in those oh-so-busy weeks.
That's not much at all. Gut feelings were the center of my reflections. Not reality.

By tracking time I reflect on facts instead of gut feelings. It is good to listen to your feelings, but it is not of value to fact-based insights.

You will find balance in your life if you divide the 112 hours that you are awake in the right proportions.
There is not 1 balance that fits everyone.

But there are 3 repeatable steps to find your balance: set goals, record time and reflect.
A loop that repeats itself.

Segro makes this easier for you.

## Balancing obsessive ambition

By nature I am very ambitious.

I feel limited in employment.
I can't find enough variation and learning, and I get unhappy.

Pushing yourself to the limit can affect your private life, your health, and more. It has consequences on how you experience your life.

I noticed this happens because I was just doing something without any plan. I wanted to work more, so I just did some more work. I wanted a little more fun, so I had a beer with my friends. But because of the pressure from my ambition, I was completely out of balance.

I decided to register time to get a sense of how I organise my life. I've started reflecting and setting goals. I wanted to turn 30 hours into a at least 40 hours a week as soon as possible. My first goal was clear: to work at least 40 hours a week.

It's easy. You can start today, and you will see results in a week. The feeling was satisfying.

## Work/life balance

My problem was in finding the right balance. I had a permanent job, wanted to work on new startups and also wanted to spend time together with my girlfriend. I felt short of time and I wasn't enjoying anything because I always felt in a race against time.

I made decisions on how I spent my time based on feelings and emotion. Everything became a must that I couldn't ignore. At some point it feels like I had to choose between my girlfriend or my ambition.

The solution is to know the right balance for yourself. This way, you can communicate clearly. You can create correct expectations towards others. Expectations that matches your desires.

## Progressive effort into long-term goals

Working 80 hours a week and 20 hours the next two weeks because you overworked yourself.
You run your life based on emotions.
This affects and could break your good habits.

You have broken the flow and you can start building again.
The right balance is fundamental to achieve your long-term goals.

## Conclusion

There are 4 problems that made me create Segro. Reflection, balancing obsessive ambition, work/life balance and progressive effort into long-term goals.

Finding the right balance is key. Balance gives you access to determine your life from your ratio. Not by letting an emotional rollercoaster decide the direction of your life.

Starting is easy by applying 3 simple steps: set goals, record time and reflect. Segro ensures that this is simple via your agenda, and that you do not have to make manual analyses.

Read the full article at: https://segro.app/articles/the-story-behind-segro-the-app-for-time-usage-insights-from-your-calendar