> What martial arts do you teach if you don't mind me asking? My cofounder and I are martial arts enthusiasts (we mostly train BJJ and Muay Thai)

Same! I teach BJJ and I have another instructor that teaches 'Fitness Kickboxing' as well as traditional Muay Thai. I agree that how this platform could apply to our martial arts isn't immediately obvious. However, post-lockdown, some interesting things happened. Paulo and Joao Miyao started upping their online presence and using Twitch to stream drilling sessions and answer questions. I feel like if they had a platform, they would have been able to monetize their efforts more to teach online private lessons. Most notably, Jon Thomas (@jonthomasbjj on IG), has been teaching online seminars and private lessons that he has advertised through IG. I definitely think there is a need for everyday people to get taught by high-level competitors and athletes in our domain, BJJ. I do think your platform is probably better suited to other fitness related activities rather than BJJ. However, during lockdown, this would have been gold. And I still think that some platform that connects everyday people to high level athletes for 1-on-1 or small group lessons would be amazing.

> I've spent a lot of time thinking about pain points for traditional martial arts schools and applications of our platform. Unfortunately haven't had too many good ideas though; our platform feels more straightforwardly applicable to reducing friction and improving engagement in online group fitness classes (yoga, cardio kickboxing, etc.)

My intuition is that there are all kinds of fitness influencers with large followings on Instagram, TikTok, and platforms like that. They are all trying to find ways of monetizing their audience. A really good platform that allows them to run online group fitness classes would be great. Ultimately, their dream is to have a large audience, be respected, and make money while growing and leveraging their audience. How can this platform help that? Ultimately I think these are the types of things that the landing page should allude to or try to sell. This could be monetized in two ways: 1) the influencer pays a monthly fee to use the platform 2) the client pays to access the influencer's content and live classes (platform takes a cut).

As I type all this out, once you imagine a particular type of audience (lets say influencers) it becomes clear that they need more tools than just 'rooms' to do what they need to do. You might say well handling all of those payment things and providing a content platform is beyond the scope of what you are trying to do with your platform. But the more you put yourself in the shoes of the customer, the more specific that platform needs to become to not only offer them value, but also the motivation to pay for and use it. This is why I think the landing page needs to speak to someone, whoever you all decide that is. Because then you will end up focusing on the benefits of what your platform can do for them rather than focusing on how to use the platform from a technical perspective. Through this, you might also uncover the additional features the platform needs to have so that people can actually use it.