http://www.getonsocial.com/about

Some suggestions for your About page:

Rename your example. "Bill the Business Owner" was misread by me. I read "Bill" as a verb (send a bill) rather than a name. Also, put your "solution" anecdote last, not first. And rewrite all three examples. Your "solution" anecdote should be shorter than the other two, not longer. It should be shorter to help convey that this will be a time saver and convenience. The other two should make the reader feel frustrated at having to slog through the effort to read them. Your "solution" anecdote should then be short and sweet and give a sense of relief - like "that's it? I can do that! That would be easy and well worth a measly $10/month to avoid all that frustration." Also, I would suggest you put up a FAQ or something to try to educate potential customers about why social should matter to their small business. You seem to assume your customers already know that. Dumb assumption.

And I am a tad leery of the "cheap solutions for small business!" space. If that line sums up your business model, I suggest you think again. Generally speaking, as a small business, you really can't afford to compete on price. You need to compete on value, on the idea that it is well worth a few extra bucks. Underselling the competition is a good way for a small business to starve.

However, the real reason I worry about this approach is the mentality it implies to me. It sounds kind of like a charity mentality. And that's a really good way to starve. Assuming that people don't really have the money to spare and you are some good guy for trying to help them is really missing the mark (and also a good way to starve -- have I mentioned fail, go bankrupt, and all that?).

I read a Money magazine article some years back about a woman who started two part time seasonal businesses in order to quit her job and be home with her child. One of them was like taxes/accounting services for small businesses. The businesses were bleeding the family dry and they were only surviving at all due to her husband's high income. After working all day, she was too tired to cook so they were spending $20k/year on restaurant meals. Since her actual goal was to be home with her child, the family would have been better off all around if she had given up the silliness of trying to have these two businesses and just did the homemaker thing and, by god, cooked. The advisers didn't have the balls to say "Quit this shit and be a homemaker!" Instead, they advised her on how to tweak the business so they weren't bleeding so badly. This article was probably published 15 to 20 years ago. If you can find it, I would highly recommend you read it. Her desire to serve small businesses was misguided (out of "idealism") and helping her fail. Her business model was not really viable at all, no matter how much tweaking happened.

Don't get me wrong, there are more small businesses than large and they are the engine that drives job growth in the U.S., so there is definitely money to be made marketing services to small businesses. But there is something about your remarks and attitude which just screams "we think small businesses are charity cases and we are trying to provide a service out of charitable intentions rather than a real business model". If that is not your actual mindset, you have a lot of work to do to communicate better. If it is your actual mindset, you need to do some soul searching and determine if this is realistic at all and, if it is, figure out what needs to be done seriously differently to give it any hope of success.

Peace and good luck.