> But unless you’re planning to Thanos our way out of the situation, the people in the Western world need to consume less.

There are more viable and compassionate solutions to accelerate stagnation of global growth. One is universal access to contraceptives, the other is eliminating global poverty and improving economic stability. This is no less politically viable than coercing Westerners to consume less, and far more effective.

Add to that, our governments *target a growth rate of 3-4% per year through immigration*. That is purely through policy, and the entire point to increase GDP through, you guessed it, consumption. As you well know, our minimum carbon footprints are higher in the West. The minimum. If decimating consumption is such a priority for green advocates, then it should follow that they staunchly oppose increases in immigration rates, and in fact favor reductions. That would actually be consistent with the argument. This is an obvious connection that people coyly dance around. And while it's a separate discussion, many economists agree today that GDP is not a reliable measure of a nation's prosperity and chasing perpetual growth is not required.

> Less beef, which is hugely polluting.

There have been some interesting strides in innovation that reduce methane emissions some 90+% using a fraction of kelp/seaweed in feed, and this may be rolled out as a matter of policy. That would eliminate issues related to methane emissions in a fell swoop, in a way that discouragement of consumption can't touch. It's a ways off, but it doesn't have to be, it's right there.

Land-use, contrary to popular belief, is actually decreasing in the U.S. for cattle in spite of the small uptick in demand growth. However, it has been growing in Brazil, presumably due to the growing Chinese market and they're supplying of soy to just about everyone.

> The average American child owns between 70 and 100 toys.

Citation?

> The average American woman owns 100+ items of clothing.

Citation?

> It is too much; it is more than we need.

There is no metric offered for what is enough / too much. It's entirely arbitrary. And yet, the difference between a perceived low consumption and average consumption, in aggregate, across the population, would not result in a significant change as the environment is concerned, since we all still use power, water, transportation, food, as the most basic form of living. The industry giants are responsible for most destruction. We can pat ourselves on the back for buying fewer material goods but it doesn't put a dent in the problem. Given the approx 36 gigatons of annual emissions, you won't even get down to 35 with a persuasive campaign. You won't even get down to 35.5.

Blaming the consumer is foolhardy. Most problems with regards to energy and waste can be resolved through policy. People want these problems fixed but feel dismayed when most of what they throw in the recycling bin, typically related to food stuffs, ends up at the dump.

Living well means more than mere survival. You don't "need" your little device you use to browse hackernews and your daily caffeinated drink and all the comforts you take for granted, and no one gets to decide for you that you don't need them, in a free country. This is important because blaming consumers will not save the environment, strong policy and innovation will.