Hi Katherine.

What is not ethical is to create the impression that you struggle to have enough money to keep Wikipedia up and running, when in fact you are three or four times richer than just five years ago, and are building a $100M endowment in half the time anticipated.

What is not ethical is not to correct that mistaken impression – that you often struggle to have enough money to keep Wikipedia up and running – when you are asked directly, on TV, whether it is true that you often struggle to have enough money to keep Wikipedia up and running:

https://www.youtube.com/watch?v=MKdn1s9Sjfo&t=270s

Global plans for knowledge equity are well and good. But then you (or now, your successors) should TELL readers about these plans when asking them for money. Instead, under your watch the WMF has scared people – including millions in third-world countries like India, where it takes 200,000 people donating the recommended $2 to pay just one year of your annual compensation – into thinking that Wikipedia is about to go under, or may have to raise a paywall.

https://www.freepressjournal.in/technology/is-wikipedia-dyin...

Telling prospective donors about your plans for global expansion, including the plans for machine-translated Wikidata-based articles in hundreds of languages via the new Wikifunctions project, the building of regional hubs, etc., has several objective advantages, over and above just being a simple question of honesty.

Among these advantages are:

1. People can decide whether or not you are the right organization for the job, and the best organization to support for this.

2. People can compare actual progress made to the rhetoric, and demand to see results for their money. How much money is stockpiled, used to fund WMF salaries rising to even greater levels, and how much actually finds its way to Africa, India, etc.? How much free content is created? Is the work cost-effective?

Raising funds by pretending you are struggling to have enough money to keep Wikipedia up and running relieves you of that scrutiny and accountability – because then the mere continued existence of Wikipedia will appear to have justified the money demands, and the money donations.

Avoiding scrutiny and accountability is a slippery slope. It is not good for an organization. You don't just want cheerleaders.

Moreover, consistently pretending to be poor also makes you vulnerable (deservedly so!) to backlashes like this one:

https://twitter.com/marcan42/status/1399236909495328771

This Twitter thread, with 1.6K Likes and nearing 1K re-tweets at the time of writing, describes your banners as "deceitful", "manipulative", designed to "guilt people into donating money they would've otherwise spent elsewhere." The author goes on to describe your fundraising practices as "predatory, misleading, malicious and downright evil," saying you've been "preying on poorer folks from less well-off countries" to give you money you absolutely didn't need.

When people learn about the actual state of WMF finances they feel fooled, had. You can see this from the comments of past donors here on this very page. Why do that to them? The German fundraising banners (the only ones authored by a local chapter rather than the WMF, I believe) don't pretend there is an emergency. Germans still donate millions each year, because people love Wikipedia. Why overegg the WMF banners in this way, when volunteers have told you, year after year, that they feel disgusted and ashamed by them?

This is my view of the ethics of the situation. I have a question about transparency, too. As mentioned in the article, last year the WMF had an underspend because of the pandemic and put $8.7M of this unspent money into a Tides Advocacy fund: the "Knowledge Equity Fund".

Last December, a volunteer expressed disbelief that such a substantial amount of donors' money had been secretly transferred to an unaffiliated outside organization ( https://lists.wikimedia.org/hyperkitty/list/wikimedia-l@list... ).

The WMF had promised in its 2019/2020 financials FAQ to provide further information on this fund by the end of 2020. Then it promised the information would be made available in early 2021 ( https://lists.wikimedia.org/hyperkitty/list/wikimedia-l@list... ). Then it promised it would share details in May 2021 ( https://meta.wikimedia.org/w/index.php?title=Talk:Wikimedia_... ). These repeated promises have all remained unfulfilled.

It is now June. Almost a year has passed since this money disappeared from the WMF accounts. As far as I am aware, still no one outside of the WMF and the Tides Foundation knows what has happened to those $8.7M.

Whatever this is – even if there is nothing whatsoever improper about the fund, and full details describing exactly what has happened with donors' money will in due course appear – it falls short of the standards of transparency the WMF and its spokespersons have often claimed to uphold.