Is it? I took a look at it after someone mentioned some days ago that it's available on the web, no account required. Searching for videos is pretty terrible, so I did want to create an account for more possibilities but that wasn't possible on the desktop. Then I installed Bluestacks, installed Tiktok, created a dummy account and took a proper look that time. The "For You" stuff was rather useless, so I searched for some good music (from a specific genre) and liked some videos which resulted in me being recommended more music of that genre. OK. Now, obviously, I wanted to see something more than just footage from groups performing, so I looked for some easy-to-find things and liked those. Made no difference for the "For You" recommendations though. Eventually, 2-3 other topics trickled in and completely replaced the music footage (despite me often watching to the end). Then I found out that you can mark videos as "not interested" by holding down the mouse button...which basically completely killed two topics because I'm not intersted in stupid captions or annoying effects. And apparently you can't block effects....or captions...or hashtags. Heck, I selected that video language filter option from the very beginning but it doesn't apply to the "Discover" part of the app at all and doesn't even work with the "For You" stuff properly. Why can't I directly filter out certain things? I can do so with creators and music apparently, but not with hashtags, videos from specific countries, videos in a specific language etc. Then there is also the issue with "not interested" not working most of the time. Only after doing that to Vietnamese military parade videos four times has it appeared to work. When it comes to meme videos, Corona and politics, it doesn't work at all, no matter how often I select it. I'm also stuck watching the same kind of videos over and over and over again. One would think the app would recommend something else entirely after someone sweeps at least 90% of the time immediately. Ah, also, the categories-that-you-like selection is utterly pointless too apparently. The only one I selected from the very beginning was "gaming" and out of hundreds of videos, there was only one which was gaming-related. Since the search function is terrible, I can't search for multiple hashtags or very specific things like "bla-bla". And single-hashtag is pointless since at least 95% of the videos I'm not interested in + there is the overlap of words of course. If I'm looking for the MSX computer, then I'm getting different results of course because "MSX" is a more popular thing for X and Y. Something else that I've noticed is that, possibly because of demographics, most of the videos feature girls/women, even something typically male-dominated like farming/agriculture is like 50/50 while everything else seems to be 90+%.

Anyway, just some ranting because I don't think I can understand why this is so popular, despite being so unusable. Granted, at best I would use it as an appetizer for proper content (like after listening to a good tune, looking for the full song or hearing/seeing some interesting tidbit and looking for more information). If people that talk aren't involved, it also rather reminds me of flash loops from days (more or less) gone by, just with terrible captions as an addition.