Chirp Social, a Real Time Check-In Platform for Twitter | Chirp Social 
Chirp Social, a Real Time Check-In Platform for Twitter.

One of the questions we hear from companies big and small experimenting with social media is: “How do I make money on social?”

They see the opportunity, but they’re frustrated right now. Here are a few of the key messages from marketers we hear over and over again:

“We’re authentic and we know who our influencers are. What else can we do?”

“We’re engaged, but something’s not working. We can’t figure out an ROI.”

And this one:

“We can’t afford to do any more of these Groupon-type deals. It’s too expensive and we don’t even own the data – they do!”

Finally:

“We want to keep investing in Twitter, but we can’t figure out how to MONETIZE all this engagement.”

Social marketing has arrived, but there’s still a struggle about how to best use the available platforms like Twitter, FourSquare and Facebook (although Facebook is making it a lot easier with their ad platform). Social marketing has been elevated. Brands understand their networks, and by using tools like Radian6 or Crimson Hexagon, they can read the tea leaves, figure out sentiment, know their influencers and pick out the key words that drive their brand. But even though social marketing is just getting started, the revenue question still matters, especially to our friends in the finance department, and our money-is-friendly, CFO.

Marketers need to know how they’re going to make money in social, and while Twitter is still working on how to solve this conundrum, the question set us to thinking: is there a way to help marketing teams leverage their investments in social? And more importantly, is there a way to help these same marketers use their existing investment in Twitter to create a more engaged and active following that supports their brand and leads to more revenue. The simple answer was "Yes!" there is a way.

In starting Chirp Social, we understood that whatever product we built, it needed to be easy to use and deliver immediate value to our customers who are trying to create social campaigns and drive revenue. We respect the value and benefit that social monitoring and moderation tools provide their users, and we love the clarity that Klout provides around figuring out who really are your key influencers, but we wanted to create a platform that a marketer could use everyday to build simple, meaningful social campaigns and make more money.

So we built Chirp Social, a simple Twitter check-in platform that helps companies (small and medium businesses) build promotional offers that can be delivered in real time to their Followers, building loyalty and increasing sales. We wanted to enable “pull” marketing rather than the traditional push, and simplify the message. Keep it simple and the customers will come.

The result? So far, our customers have been blown away by how easy it is to get started and the benefits are immediate and real. Chirp Social is the first real-time check-in and promotions platform that helps marketers add new followers and engage with their followers on Twitter by delivering meaningful loyalty promotions.

What can Chirp Social do to help me get more out of my social marketing dollars?

Increase your followers.

Chirp Social helps a company get more followers by providing a simple platform to create compelling promotions for customers who follow your company on Twitter or check-in to get your promotions via Twitter.

More Customer Interaction

You have a whole new set of customers who aren’t reading your local newspaper and may not have seen your latest Groupon. How do you take advantage of your customers and activate them while they are on site and looking to buy? The Chirp Social platform encourages your customers to check-in on Twitter, become a follower and find out what promotions you may have that day to help them make their purchasing decision.

Timely Promotions.

Using Chirp Social for delivering promotional offers to your followers is like magic, except it's real. Your customers see the Chirp Social window cling and find out that there are deals to be had. Customers then ask you for the latest deal with a simple check-in on Twitter and you provide them one; rewarding your loyal followers with a timely offer.

Word of Mouth.

With the real-time Chirp Social dashboard you can see how well your promotions are doing and run experiments, finding out what promotions convert better. You can accelerate the benefits of word of mouth marketing by creating a loyal audience, providing them offers that reward them for being engaged with your brand and keep them coming back.

We created Chirp Social so every company could get more from their social media investments, create meaningful promotions and engage automatically with their customers and prospects. Our check-in platform for Twitter helps companies big and small create social campaigns and enable sharing to build greater engagement & conversion. In the end, it’s about more dollars, and that’s what we’re trying to do, help marketers get more out of their existing investments in social and create long-term relationships that build over time.