Thanks for the link! I wonder if you've read the whole thing? Several chapters in [0], we find:

...I’m realizing I can’t use the term neoracism in the subtitle of my The Elect book.

From assorted social media posts, I am realizing that if I say Neoracists Posing as Antiracists and Their Threat to a Progressive America, many understandably think I am referring to black people being racist against whites.

I need to specify – despite that it may dampen the enthusiasm for my book among some – that I do not think of black people being racist against whites and white people being racist against blacks as equally reprehensible.

Many whites are deeply aggrieved that they are assailed for being racists, but that no one seems to mind black people not liking white people. They want us to assail black racism as vociferously as we do white racism.

I must disappoint. I am fully on board with the idea that racism is about who is up versus down. Black racism against whites is, at least at its foundation, about resentment at being abused. To apply the same judgment to this as to blacks being racist against whites is facile, uninsightful – frankly, almost a debate team trick.

“But where does it lead if you hate me and I hate you and you hate me …?” – okay. But we live in our own limited time slices. There are two layers here.

One: just a few inches past about 1964, is it so unpardonable, so incomprehensible, that black people might be mad at white people?

Two: if you object that 1964 was a while ago now, then is it so unpardonable, so incomprehensible, that lots of black people might be mad at white people now when so many intellectuals and artists and community leaders have taught them to be that mad for decades?

Note – I didn’t ask whether it was right that they have been taught that. The issue is that they were. And they harbor what they were taught at a time – today -- when no one can deny that racism does exist. Anyone who thinks I don’t know that hasn’t read me much.

So. In this vein, I am seeing that “neoracism” sounds to many like I am decrying racism against whites. I get why they think that – and I know that quite a few will think that’s what I mean without subscribing to the white nationalist groups who have used the word that way.

Some in my position would try to reclaim the word and make it mean what they want it to mean. I, for example, meant “new racism against black people.” But my comfort zone cannot fashion community meaning. I am not interested in standing athwart common human understanding and hollering “Stop!,” watching it continue despite me, and then self-gratifyingly grumbling that nobody listens to me.

My strategy will be to eschew the word “neoracism.” If people are going to read it to mean that my book is about arguing against racism against white people, they will be massively disappointed by my book.

This is because my book is about how the modern conception of antiracism is racist against BLACK people.

Social media and Substack allow one to fashion a book according to public feedback in a way never possible before. My book will no longer be titled The Elect: Neoracists Posing as Antiracists and Their Threat to a Progressive America,” because I can see that this leads some whites to see me as defending them against black racism. My book will not do that, and I frankly suggest the whites in question learn to understand it. Racism punches down. Yes, I believe that, even though The Elect do too. I always have.

Instead I will try something new. The Elect: The Threat to a Progressive America from Anti-Black Antiracists.

In this passage McWhorter clearly disavows this word completely, because of just the misunderstanding seen ITT.

[0] https://johnmcwhorter.substack.com/p/can-black-people-be-rac...