Emotion? Of COURSE it's emotion! It's ALL about emotion; the rest is just window dressing. It's to grab you by the heart, the gut, or below the belt, always below the shoulders, never between the ears.

It's from a 'culture' that is ingrained and self-perpetuating: In college, they majored not in math, physical science, or engineering but in the 'humanities', especially English literature. There 'truth' is 'compelling' and from emotions or beauty, is in the eye of the beholder, personal, relative, etc.

In particular the most desired form of the emotions is 'drama' especially as in formula fiction with good and evil, etc.

The foundation is 'art' as in communication, intrepretation of human experience, emotions. Or 'it feels good'.

This 'culture' is solidly in control of 'old media'. There are two big reasons:

First, old media goes way back, is sitll close to the old morality plays, and goes way back before the revolution in information safety and efficacy starting with, say, J. Maxwell and with grand examples in math, physics, chemistry, biology, engineering, technology, medical science, and medicine of the 20th century. Old media is still locked up well before 1900, mostly 1800. The college humanities majors naturally gravitated to that culture and still do. There are more details in C. P. Snow's 'The Two Cultures'.

Second, "The medium is the message" has long held true. In particular, before the Internet, the 'medium' was print, radio, or TV, and there the number of 'channels' and the 'bandwidth' of each channel were so small that the audience had to be very broad and the room for details was very small. So, the 'message' was to low grade emotions and very short. And that's what the article of this thread is. Useful? Rational? No. Emotional? Trivial? Yes.

So, obviously 'new media' can exploit more 'channels', would you believe over 100 million blogs, and more bandwidth, how ahout over 5 Mbps download bandwidth? Then we can have 'streams of focused content for focused interests', over 100 million 'streams'.

Sure, anyone with anything like an education in math, science, or engineering good enough actually to make things work pays close attention to details, say, efficiency, cost, durability, power levels, etc. Else, computers would snap, crackle, and pop, airplanes would never get off the ground, bridges and buildings would fall, etc. But the English majors in the culture of old media don't care.

Old media is dying, and not just because Craig's List is taking their classified ads.

HN and your remarks are right on target for how old media is being killed and where new media will be better.

My view is that the biggest problem in civilization and our country now is the brain-dead, all-emotions all the time, dysfunctional, self-destructive nonsense of old media instead of the solid information we need to be responsible citizens and direct our government to a better future. E.g., only now, slowly, are we learning the real anatomy of The Great Recession. So, old media never got the word out. Cry about the pains after the disaster? Sure. Have the solid, crucial information to avoid the disaster before hand? NOT a chance. Old media is helpless, full of tears, devoid of rationality or responsibility.

With old media, it's surprising we haven't blown up the planet by now. Old media, I have a question: "Now, how does that make you feel?".