I feel the article is, at best, a nostalgic take to a Post-War time between 1945 and 1970. And, at worst, merely an itch to indulge in consuming modern technology.

Both takes are missing the mark about what a World Fair is about. Here's why.

The 3 decades after 1945 were a time when economies of formerly allied nations were booming. In France, these years äre known as the "Trente Glorieuses". Many more countries had their own "economic miracle" during this time. Even West-Germany and Austria had their own "Wirtschaftwunder" as their economies bounced back.

https://en.wikipedia.org/wiki/Post%E2%80%93World_War_II_econ...

Many parts of the world were still formal colonies to Western nations, or their economies hadn't fully modernized yet to a point where a sizable middle-class has access to democratized /commoditized comforts of a Western lifestyle e.g. aviation, healthcare, education, even sanitation, access to media and so on.

Not to mention the spectre of the Cold War that loomed over these decades.

Against this historic backdrop, the fair is notable because it was a showcase of mid-20th century American culture and technology. That shouldn't really come as a surprise since it was firmly organized within the sphere of influence of America's hegemony.

Such were the times in 1965. And they are incomparable to 2021. The organization of a World Fair in 1965 happened in a vastly different context, with vastly different incentives, interests and motives then it does in 2021.

The author misses that completely and marches blindly onward hence:

> Today, World's Fairs have been rebranded as "International Expositions" that occur every 5 years, and are a hollow shell of their former glory. They no longer showcase the promise of the future or celebrate achievement. Instead, they serve as national branding exercises, infrastructure development projects masquerading as innovation, architecture competitions, and an opportunity to promote tourism. If anything, they're the perfect representation of our current vision for the future: unfocused and uninspiring.

> But it doesn't have to be this way; we can't afford for it to be this way.

> The world has changed dramatically since 1984. We now live in the most incredible time in human history. The internet has brought billions of people together and tech companies have given us supercomputers in our pockets. We're starting to build hyperloops and supersonic jets. We're on the cusp of incredible breakthroughs in genetics, biology, medicine, food science, energy, transportation, manufacturing, computing, and robotics. We're finally going back to the moon and then on to Mars. We've once again seen the power of a collective vision with the record-breaking development of the COVID-19 vaccine.

The World's Fair is a reflection of the World in 2021 and the future. With the complexity of representing 7.8 billion people, an array of sovereign nations which didn't exist in 1965. It's an event which competes with against the complexity of a exploding plethora of modern mass media, new stakeholders, emerging markets, and so on fueled by globalisation, digitization and automatisation.

A Fair isn't just an marketing event, it's a global forum that aims beyond other events that present themselves as global fora or gatherings. It's an opportunity for nations and peoples to present a showcase to the world. It gives them the chance to put a message out. In that regard, the World Fair is akin to that other global event where the world gathers: The Olympics.

The organization of the World Fair is no longer rooted in the political or economical global hegemony of a handful of "first-world" (for lack a better term) nations showing off their industrial might and international prowess, such as it was during the latter half of the 20th century.

The Fair is now also home to many new nations and upcoming economies or regional powers who are making their entrance to the World's stage, and to whom the importance isn't plain "technological innovation" but above all showing themselves to the world, what they have to offer to the world, what their aspirations are, what they hope for the futre, and taking part in the global forum.

In that regard, the vision for World Fair extends far beyond technology per the offical website:

https://www.bie-paris.org/site/en/what-is-an-expo

For sure, there's going to the Moon or Mars, and there are hyperloops and driverless cars, or there's even developing a COVID vaccine. These are wonderful developments. But are they really the developments that need to be put front and center at World's Fair at the expense of everything else? Are these the only developments that should matter to 7.8 billion people in 2021?

The second part from this article seems to voice a want for the World's Fair to limit itself to showcasing technology, engineering and media. To me, it sounds like not much more then a want for being able to indulge in advertising when visiting the Fair. And that comes across as, well, rather tone deaf.

A World Fair isn't about merely basking in the marvels of technology or innovation. It's about the humans and humanity that are represented, visit and meet at a Fair.