Here are the problems

A) Google pushing its own services over better services owned by others

Example: Yelp was the best reviews service for quite a while

Google was stealing their data and putting Google Reviews first in results

This was an obvious negative for customers as instead of getting more reviews and better reviews at Yelp they were getting lower reviews and lower quality reviews at Google Reviews

B) Google doing secret investments (such as in RetailMeNot) and sending customers to RetailMe Not instead of other discount sites by putting RetailMeNot #1 in every search result

3 to 4 years later REtailMe Not was sold and only then did it become public knowledge that Google Ventures had invested in it

Google was not looking at who had the best deals for each retailer and putting that first. It was putting the company it had a personal stake in, first

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C) Companies that were growing very fast, such as Vroom and were considered dangerous

Google was inundating search results with negative reviews and negative posts about such companies

This was inaccurate and misleading. That particular company ended up IPO'ing

However many other that were offering customers a great deal/better service got hurt by Google search engine manipulations and were not able to survive

D) Google miscategorizing and manipulating results for potential competitors

This is the law suit and the European fine that Google got

There were companies like Findem that had to close down because Google 'disappeared' them from search, as they were potential competitors

So instead of what is best for customers - multiple search engine options - Google was hiding what it considered dangerous competitors

E) Pushing Chrome and taking market share and building a second monopoly (in browsers)

Microsoft had an anti trust law suit and was almost broken up for pushing IE using Windows

Google is doing EXACTLY the same thing

Google Search
Google Docs
all google properties are constantly pushing Google Chrome

not based on any criteria other than Google owns Chrome and sets Google Search as default browser on Chrome

Basically, the list is super long

Google is using the defence that users pay nothing

HOWEVER, it is taking user data and monetizing it and another company can share that monetized money with users OR can provide a better service

We don't see it clearly because it is being done in almost every area

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any promising company that might do well, is attacked or hidden

In China we have lots of new companies come up

However, no such rise in US

US look at companies going IPO. It is almost all Enterprise

Why?

Because Google, Amazon, Facebook are doing a very effective job of stifling innovation and killing off any fast rising company via various illegal means

If not for the Apple App Store we would see even fewer customer side/consumer side startups

Google is using control of Google Search, Android, and Chrome to keep out ANY company that competes in any way with Google (and google does lots of things)

Amazon is using control of marketplace to make sure no 3rd party sellers can become very big

Facebook is using its monopoly in social media and understanding of what is growing fast to buy up anything that it considers dangerous, and limit those that might become dangerous

These are all well documented

Your questions are postured like Big Tech talking points

This claim is downright laughable -> the quality of the service is impeccable

For many Google properties there are much better options

We can see many things such as Google+ closing down

However, other very good upcoming products are never given a fair chance

We should completely remove 'advertiser' angle. That's a false direction

The right direction is

What is best for customers?

Is Google interfering with that?

If so, then it is abuse of their monopoly position

As simple as that

Just because you offer a free service, does not mean you can do anything illegal you want and claim 'customer is not paying anything' so it is not an abuse of monopoly power

Basically what Google is doing, or trying to do

-> Screw over EVERYONE who is on the customer facing side

If you run ANY company that is growing fast and adding lots of customers, then Google wants to stop your growth/kill you

because they consider every fast growing customer/consumer side company a threat

-> Most startups don't realize this fully. The large tech companies are attacking EVERYONE with a divide and conquer
strategy

They know that tech is very fluid and things can change very quickly

So they basically have a list of 1,000 to 10,000 consumer-facing companies they consider dangerous (possible rivals)

and they are manipulating search results, hiding organic traffic, and doing other attacks against ALL of these companies

When it becomes too big, or too late, then you see things like the Attacks against Tik Tok