Reminds me of a quote from Chesterton: “When men choose not to believe in God, they do not thereafter believe in nothing, they then become capable of believing in anything.”

The quote is deeper than it might appear and presupposes that you understand that institutions are not the _sources_ of meaning as the article suggests, but, when legitimate, guard some of the things that _are_ meaningful. Not a projection of fiction on a dead existence, but actually meaningful and intelligibly so (i.e., not some kind of mere passing feeling). Ideologies have attempted to create simulated meaning time and again, silly beliefs that drive people into madness, great and small. They have always failed because the "meaning" they provided was bogus, a deception that might animate people for some time, but is ultimately a fiction that ceases to maintain a lasting grip precisely because it is false. Only someone crippled by nihilism, stupidity, or opportunistic vice could latch onto something like that.

The trouble is that we have been sliding into nihilism for some time. Nietzsche observed this slide during his era. He did not believe in God himself, but he saw atheism as a dreadful, horrible thing. In his parable of the madman, the madman frantically asks the people in town where God is. They are amused at the spectacle, suggesting in jest that perhaps God is hiding beneath something over here, or other there. The townsfolk represent the people of his day, the atheists of the 19th century. The madman, of course, realizes the consequences of God's "death" the horror of which the townsfolk have not yet come to understand. They are still dwelling in that twilight of the idols, fragmented and perverted pieces of the whole that was once held together by God before the earth was unchained from the sun and lost its orientation (Nietzsche gave the cult of Science some noteworthy attention as an example of one of these idols). The twilight does, sooner or later, come to an end, of course, and that's when even the idols can no longer pacify our fears.

I think most people are like those townsfolk. True nihilism is unbearable. Anyone who claims otherwise is like the foolish teenager who is merely spiting his parents in an act of rebellion. Some of us sense the nihilism festering in our souls and begin to attach ourselves to various causes, fads, fashions, distractions. Anything to avert our gaze from the horrific void within us and before us. And America has always been a land of heretics (to borrow a characterization from Douthat), so perhaps the diversity of bizarre superstitions should be greater in the US than elsewhere. At the same time The "mainstream" pop culture is also vacuous, commercial, ideological, and stupid, itself dripping with hedonistic escapism from nihilism as much as any fringe movement (you should also expect a ascetic reaction for every hedonistic indulgence; each excess breeds its corresponding deficiency). Actually, we are in the throes of a kind of new gnosticism, a new Albigensian movement wherein the "true meaning" of the world, the "true self", is beyond the world of facts and can in fact contradict the facts. The facts are an illusion, not the "really real". They're "socially constructed" much like the material world is the deceptive construction of the evil creator god of the Old Testament, at least according to the gnostics. It is a dangerous, noxious amalgamation of pride and delusion, a slide into self-destruction, something Man has always excelled at. It is not unreasonable to think that gnosticism is, for many, an attempt to escape their nihilism into a world of pure imagination, giving their perverted appetites an inviolable infallibility and sanctity. We don't need AI and robots to create the Matrix. Many of us are in it now.