This might seem overtly politically correct and I'm actually a bit surprised in myself for saying this, but have you considered changing instances of male/men to just generic families? (e.g., We help families have children vs we help men become fathers).

I will state up front, I'm not trying to police language, just pointing out that deciding specific keywords up front affects how people find your business online or how it's talked about through referrals.

1) Should you ever decide to expand your business to include eggs, the importance of branding and search results is much more efficient by targeting families instead of retrofitting the keywords.

2) Say for instance, the mother is just as interested in their partner's sperm as the "man" is. Here gendered language can be both useful and detrimental to specific targeting campaigns based on the keywords.

3) Storing sperm is beginning to reach wider availability for transgender women under some plans. Most forgo the process altogether, because guess what, most transwomen suffer economic discrimination as it is and can't afford it. Would you ever consider an LBGTQ-centric campaign towards offering assistance for this community? I think it's a really great idea since I'm already going to be referring your business to my community since you're significantly more affordable but obviously I have not tried you yet. There's also people with sperm who don't identify as men.

Point is, I'm only hesitant to refer because some people are more sensitive at being gendered through a service. I'm not trying to be all like, "hey MAN, you should totally freeze your sperm here, DUDE" while someone is just beginning transition. Not saying that's what you have said or done in anyway, but having not experienced your service I can only be concerned at the possibility. No pun intended, more sterile language that is more focused on families is a better story and more inclusive of various backgrounds. I'd have to go through your customer journey before I'd make any reasonable recommendations to my community but I'm already keen on referring you simply because you seem the most economic and high quality. Just the option alone to be able to self-service and not dealing with anybody instead of going to a clinic where there's even the possibility that they might oscillate between whether you should deal with male or female employees and then offer you pornography mostly targeted for straight men is a jarring experience that is fixed by your service.

From my own shopping experience with these services and consulting with others, the amount of effort it takes to compile statistics on price and storage duration from competitors is difficult. Good job making it obvious and easy to digest.

Your price points are definitely attractive considering most of the people I know jump for a $5000-6000 option at a local clinic that only stores for average 10 years. You're doing a lot of good things here. The branding feels warm and family-friendly versus the clunky and tragic design of most clinics. I definitely get the feeling I'm shipping something extremely sensitive with a responsible entity that isn't just going to disappear overnight.

Good job! Best of luck to you in your endeavors. Seems extremely thoughtful.