"We need" is both a social construct and a rhetorical device. No more, no less. I'm all fine when "we need" is used as a conclusion to a careful and thoughtful debate in which we both, equally, established a common need and a common wish to address that need knowing we're both deeply invested. I'm wary of hearing "we need to..." at the opening of every argument over and over again without showing how invested the person making the argument is in solving the issue.

If everything is turned into a priority, then nothing becomes a priority. Both time and the willingness to pay attention are in short demand.

We need to invest in an equitable society, economies of scale, reduce greenhouse gasses, invest in green technology, prepare for the next pandemic, vote for sensible politics (whatever those may be), invest in education, in the military, in getting to the Moon and establishing viable economies there, getting someone on Mars, invest in global network of satellites across the world, invest in developing nations, overhaul global supply lines and create less dependencies, find a better cure for cancer, invest in cybersecurity, invest in solutions to safeguard rights such as free speech and privacy, reduce fossil fuel dependency, invest in new industries and markets, and so on and so on and so on.

Here's how the vast majority of people reason, then. There are only 24 hours in a day. And life is rather short with just a few precious decades. How can I spend those valuable hours and my own talents in a healthy balance between taking care of myself and my loved ones, and deriving a due sense of personal satisfaction, meaningfulness and purpose?

There are 7.8 billion different answers to that question reflecting different and often very conflicting beliefs, wants, needs, dreams, desires and hopes.

"We need" at the start of every argument dismisses the reality that humanity or society is made up of individual humans, each of which is a unique universe of thoughts and feelings in their own right.

"We need" is a wonky substitute for a far more honest "I - personally - feel strongly about this issue, this is how invested I am in the issue, and I'm curious as to how you're feeling about this."

Worst case, "we need" is simply you projecting a personal fleeting desire to the entirety of humanity. "We need to go to Mars". I'm sure some people feel strongly about that. Maybe you do in this very instance, but will you still actively be thinking about how humanity could get there in an hour or two? Or have you moved on by then, forgetting that you even posted a fleeting thought on social media in the first place? Moreover, you just placed this massive issue - the urgency to get boots on Mars, or the preparation for the next pandemic - at my doorstep, how am I as an individual supposed to even contribute towards solving that problem while including the entirety of humanity or society?

"we need preparing for a pandemic" or "we need to invest in dialysis for people who need it for their survival". Sure, but that's your personal sentiment. But it's not an argument. How are you, as an individual acting on that sentiment? Who are you voting on? Are you making donations? Are you a researcher? Are you running for office yourself? Or are you endorsing politicians who will be making decisions? Or have you invested millions in factories that might one day supply vaccines, hopefully? What are you doing to show the way forward beyond a moot online demonstration of a due sense of self awareness?

"We should have had a (non-false) sense of urgency about this last year?" Who is this we? Why are you involving me into this? I read the news and social media like the next person and I'm an individual with limited time and resources. I'm not an elected decision maker. I'm certainly not privy to intelligence reports. And when I voted for decision makers that ran for office, a pandemic sure wasn't on everyone's mind.

It's an argument that could easily be met with could have, would have, should have, but "we" - whoever that is - didn't. Hindsight 20/20.

Instead, a better argument is "I feel it's important to vote for politicians that are aware of the importance of public health and who are willing to endorse increased public spending on public health and social security. I feel it's important to hold politicians who don't do this publicly accountable. That's why I openly voice my concern because I care about the impact of their policies on my own community and other communities. I also call representatives, I vote, I support news organizations through donations, I attend rallies to show support and so on."

Showing how you're caring is far more important then just telling you're caring.