Partisanship and ethics are not mutually exclusive. Not to drop a bomb on this thread, but post Roe v. Wade there’s been an ethical debate about abortion and a partisan debate about abortion, and if you get two polar opposite groups of people in the same room to discuss it, it will devolve to screaming and bloody murder as both sides claim they are making a moral argument and the other is a partisan hack that cares nothing for the lives of babies|women.

Ethics are often an excuse for partisanship, and claims of partisanship are often an excuse to dismiss the other side’s ethics. It’s entirely possible that I’ve fallen into that trap myself, but I’ve never viewed Google as an apolitical animal. Maybe in their earlier days, but I was a kid in their earliest days. By the time I was politically self-aware, so was Google, and they’ve made plenty of political choices that from a certain perspective, a motivated person could argue they made from an ethical perspective.

The trouble with politics is most people don’t have political beliefs that they think are wrong. They have political beliefs because that’s what they friggin’ believe, and one of the reasons we consider free speech so essential under natural law and protect it from Congress in the 1st Amendment and the States through a process of incorporating the 1st Amendment against them is because it’s not an easy distinction to make. We made that choice back when partisans were calling themselves Congregationalists and Catholics and Anglicans and whatnot instead of Democrats and Republicans because the history of the reformation was one of Protestants and Catholics trying to seize the Armies of State power and wield them against their ecclesiastical enemies, in some cases literally burning them at the stake.

It is true that private corporations don’t have the same obligations as the State to respect free speech. They’re not governed by natural law, nor restricted by the Constitution, they’re actually protected because at the end of the day, a corporation is nothing more than a group of people pooling their assets to advance their own interests. Things like Section 230 are ultimately a liability shield against their users engaging in criminal activity, not criminal speech, but activity using their platforms to do it. The only problem is Google and Twitter and Facebook aren’t any better at making the distinction than you or I or Congress. There’s less at stake if they try, they don’t have the lawful power to stop, detain, arrest, jail, try, imprison, execute and kill that the State and it’s Officers do. But they’re putting themselves in the middle of a fecal hurricane by doing so and they’re not going to come out looking like upstanding moral citizens, they’re going to come out of this looking like unreliable, well, more unreliable business partners that will terminate contracts over partisan disagreements.

Partisanship is fine, and I certainly hope Google thinks it has some ethics, and whoever pulled the trigger on this undoubtedly thought they were doing some good for the world by doing so, just like all the Protestants and Catholics thought they were doing some good for the world by killing each other in bloody conflict after bloody conflict after bloody conflict. They all thought they had morals, and the moral high ground, but they also used politics to achieve their goals.

What isn’t fine, and I would argue ethically isn’t fine, is making partisan and even ethical choices, and being less than upfront about why you did so. You shouldn’t deceive people.