I agree, although the arguments in that article aren't the strongest. In particular:

The main reason given for 'String' being slow is that it's immutable and hence leads to many duplicate Strings being created. In fact, the main reason Strings are slow is that their linked-list structure has a lot of overhead, and may be scattered around in memory. For example, the String "abc" will be represented something like this:

+---+---+ +---+---+ +---+---+
| * | *---->| * | *---->| * | *---->[]
+-|-+---+ +-|-+---+ +-|-+---+
| | |
V V V
'a' 'b' 'c'

Those arrows are pointers, which can point to locations arbitrarily far away. From this we can see that just storing a (fully evaluated) String is expensive, since each character requires a pair of pointers (in addition to the unique characters themselves). Processing the contents of this String is also slow, since we need to dereference two pointers for each character (one to get the character, one to get the tail of the String). Since the data may not be contiguous in memory, this can make poor use of the CPU caches, which might otherwise speed up these dereferences.

Compare this to a C-style string, which would look like this in memory:

+---+---+---+---+
| a | b | c | 0 |
+---+---+---+---+

This "packed" representation requires no long-distance dereferencing, the memory is contiguous so it will make good use of the cache, and we can process the characters directly without having to chase pointers.

That article describes the ByteString type as a "list of Word8 objects", but that's a bit misleading. Firstly we often say "list" to mean a chain-of-pointers like the first diagram above, e.g. that's exactly what Haskell's built-in list type is, and Haskell's String is such a list. ByteStrings store their Word8 objects more like the second diagram, so it would be better to call them an "array of Word8 objects". Secondly, ByteStrings use a clever three-layered structure to speed up common operations:

- The raw Word8 characters are stored in arrays, like the C-style string above (but without the NUL byte at the end)

- These arrays are pointed to by values called "chunks". These are "fat pointers", i.e. they also store a length and offset value.

- A ByteString itself is a list of chunks (like the first String diagram, but instead of values like 'a', 'b' and 'c' the values are chunks).

This makes ByteString really fast, for three reasons:

- Some operations can be performed by just fiddling at the list-of-chunks level. For example, to append X and Y, the result is just a list of X's chunks followed by Y's chunks; no need to touch the underlying chunks or arrays.

- Some operations can be performed by just fiddling the length and/or offset of a chunk. For example, incrementing a chunk's offset will chop characters off the start (they're still stored in memory, but they will be ignored); decrementing a chunk's length will chop characters off the end.

- The same underlying Word8 arrays can be pointed to by many different chunks in many different ByteStrings; i.e. we rarely need to copy the actual characters around.

As an example, let's say we read the ByteString "[\"foo\", \"bar\"]" (without the backslashes), we parse it as JSON to get a list of ByteStrings ["foo", "bar"], then we concatenate that list to get the single ByteString "foobar", here's how it might look in memory:

BS--+---+ BS--+---+
"foobar": | * | *---->| * | *---->[]
+-|-+---+ +-|-+---+
| |
+----+ +----------------+
| |
| List+---+ List+---+ |
["foo", "bar"]: | | * | *------->| * | *---->[] |
| +-|-+---+ +-|-+---+ |
| | | |
| | | |
| | | |
| V V |
| BS--+---+ BS--+---+ |
"foo" and "bar": | | * | *---->[] | * | *---->[] |
| +-|-+---+ +-|-+---+ |
| | | |
| | +---+ |
| | | |
V V V V
Chunk---+---+ Chunk---+---+
(chunks) | 3 | 2 | * | | 3 | 9 | * |
+---+---+-|-+ +---+---+-|-+
| |
BS--+---+ | |
Input: | * | *---->[] | |
+-|-+---+ | |
| | |
V | |
Chunk+---+---+ | |
(chunk) | 14 | 0 | * | | |
+----+---+-|-+ | |
| | |
| | |
| | |
V V V
Array---+---+---+---+---+---+---+---+---+---+---+---+---+
(array) | [ | " | f | o | o | " | , | | " | b | a | r | " | ] |
+---+---+---+---+---+---+---+---+---+---+---+---+---+---+

(Note that the exact position where arrows "land" doesn't matter; they're pointing to the entire datastructure they "hit")

Here we can see that there's only one copy of the underlying text; that the substrings 'foo' and 'bar' are simply chunks with length 3, offset by appropriate amounts; and that the resulting 'foobar' ByteString is just a list of these two chunks.

This approach of "store things once, then do all processing with indices" can be very fast (even faster than C in some cases https://chrisdone.com/posts/fast-haskell-c-parsing-xml ). Whilst we can obviously write this sort of algorithm in any language, re-using arrays and chunks like this relies on them being immutable, which is more idiomatic in Haskell. In particular:

- Languages which tend to use mutation aren't well suited to this, since mutating one value can have unforseen consequences to those which are re-using the same components. Copying is safer and more predictable in the face of mutation.

- Languages which favour some built-in interface rather than high-level functions may need to copy values in order to comply with these interfaces. In particular, C's array syntax will work for arrays and chunks, but not for the overall ByteString structure (a list of chunks).

- If we want NUL-terminated arrays, we'll need to make copies when truncating strings, to avoid the NUL byte overwriting the truncated part.

- Re-using values can make it hard to keep track of which parts can be freed. Garbage collection (and other approaches, like linear types, borrow checking, etc.) can make this easier.

The difference between lazy and strict ByteStrings is just whether the overall list-of-chunks is lazy (chunks generated on-demand, useful for streaming) or strict (chunks are generated up-front, closer to using one big array, hence potentially faster and more predictable).

The Text type is just a ByteString paired with a particular encoding method, e.g. 'UTF-8'.

The article you link also talks about fusion, claiming that's why Text (and hence ByteString) is faster, or avoids intermediate allocations. Fusion is great, but care must be taken if we're going to rely on it; e.g. very minor changes to an expression (say, to make debugging easier) can stop things from fusing, greatly changing the compiled code's speed and memory usage.

On the subject of fusion, it's worth noting that Haskell's built-in list type is also subject to fusion, often resulting in zero allocation (e.g. generating a list of characters, then counting them, might compile down to a single loop with a single counter variable, and no Chars/Lists/Strings in sight!). Again, it can be tricky to ensure that this happens. One approach is to test for it with something like https://hackage.haskell.org/package/inspection-testing