tl;dr - Kubernetes is a good tool, but it has been marketed and evangelized to where it is today, it's meteoric rise is not organic.

I am a huge Kubernetes fan, and think that it is a good and necessary tool with little accidental complexity (most concepts are there because you will likely need them and/or that they are a valid concern), but my position is that the growth of Kubernetes has not been organic -- it's been heavily promoted and marketed and pushed to where it is today.

Let's compare a project like Ansible first release in 2012[0], and the first AnsibleFest is in 2016[0]. Ansible is a very useful abstraction/force multiplier for doing ops. If a dedicated conference is a measure of community/enthusiasm reaching a fever pitch, it took 4 years for Ansible to reach critical mass. Kubernetes had it's first Kubecon in 2015[1] ONE year after it's initial release in 2014[2]. Did it reach critical mass 4x quicker than ansible? Maybe, but I think the simpler explanation is that the people who want Kubernetes to succeed know that creating buzz and the appearance of widespread adoption and community is more important than it actually being there, as it becomes a self-fulfilling prophecy. Once you have enough onlookers, people motivated to work on open source (i.e. give away labor, time and energy for free) will come improve your project with you, serve as an initial user base, your biggest promoters, all the while strengthening your ecosystem.

Another interesting side to this is how thoroughly Kubernetes seems to be crushing it's competition -- DC/OS (Mesos), Nomad and other competition are not fighting a functionality war, they're fighting a marketing war. DC/OS and Nomad are not obviously worse in function, but certainly don't compare when you consider ecosystem size (perceived, if not actual) and brand. It's a winner-take-most scenario and tech companies are particularly good at seizing this kind of opportunity. Of course, if you compare the resources of the entities backing these projects, it's clear who was going to win the marketing war.

In a world of free tiers as a good way to get people locked in, developer evangelists who build essentially propaganda projects (no matter how cool they are), and shrinking attention spans, Kubernetes is a good tool which has marketed itself to greatness. In it's wake there are efforts like the CNCF which I struggle to characterize because it's hard to differentiate their efforts to standardize from an effort to bureaucratize. I'm almost certainly blinded by my own cynicism but most of this just doesn't feel organic. Big, useful open source software gets world-renowned after years/decades of being convenient/useful/correct/etc but Kubernetes (and other projects given the CNCF gold star) seem to be trying to skip this process or at least bootstrap a reputation out of the gate.

DevOps traditionally moved much slower -- I can remember what seemed like an age of "salt vs ansible vs chef", with all three technologies having had lots of times to prove themselves useful. Even the switch to containers instead of VM/user based process isolation took more time than Kubernetes has taken to dominate the zeitgeist.

[0]: https://en.wikipedia.org/wiki/Ansible_(software)

[1]: http://www.voxuspr.com/2019/03/what-is-kubecon-its-past-pres...

[2]: https://en.wikipedia.org/wiki/Kubernetes