Hey -- very interesting that this article aggravates you. I'd really like to know more about what resonated with you personally, even if that resonation was negative.

You've given me a lot to chew on, and I really appreciate the unbiased, perhaps even adversarial, response.

> The conclusion about the pricing model feels the most forced to me. What he's really saying is that he wanted to limit the number of customers to 25 or so and achieve a $2k MRR within 2 months.

I think this is an incorrect assumption. The idea going in is if I can get to $2k MRR within two months, that'll free me up to quit my day job by extending my runway significantly. Then I can spend all my time working on the SaaS, working on the more time-consuming parts like marketing, organic content generation and outreach, etc.

> Reading the article, what really seems to have happened is that he spent a week creating a UI POC, shopped it to 30 BI folks on LinkedIn over two weeks, and didn't get traction. I'm not sure what happened to the 20-30 reach outs per day.

Well, I had started doing those 20-30 reach outs per day, but on like day two I found Jason's video and it blew my mind enough to disrupt me from that course of action immediately. I stopped doing outreach to think about it (why would I want to bother people about something I may not even ship?).

After spending some time thinking about it and discussing whether or not I should continue with a couple of my mentors and my dad, we all agreed that my time could be better spent elsewhere.

> The real reason for the failure wasn't the pricing model, it was that the developer wanted something that would earn $2k/month with little to no effort on his part.

I hesitate to call this "failure" anymore after reading the other comments on this post, which have been really helpful in shaping how I think about this whole story.

Instead, it's a thought-through decision to put my effort in elsewhere.

If I can spend the same amount of time building a POC and getting 25 paying users, with all else being equal, why would I want to spend that time building a POC for which I can charge less? Isn't it natural to build a startup where I can charge more, if that's within the realm of possibility?

Given the fact that I was only three weeks in, I wasn't suffering from sunk cost fallacy of "well, I've come this far -- might as well keep going now!".

> The "pricing model" comes in when he decides what # of customers he can support in whatever amount of time he was willing the spend. He then extrapolated a number from that to get $2k MRR.

Actually, the $2k MRR comes from picking a somewhat arbitrary goal that I thought was slightly out of reach, and significant enough. I think there were a couple of people that mentioned hitting $2k MRR within 6 - 12 months in Indie Hacker podcasts, so I thought -- if they can do it that fast, is there any reason I can't do it faster?

My thinking here comes from that quote Tim Ferriss likes to share, "why not six months instead of ten years?"

So... why not give it a shot, ya know?

> Then, and only then, did he actually look at what comparable products on the market charge.

Actually, those numbers came up in conversations I was having with the people I reached out to on LinkedIn.

They started talking about price, and I watched Jason's video, at around the same time.

The reason I didn't mention anything about price in my first article was simply because I legit hadn't even thought of it at all.

Once I did think of it -- well, I'll end with asking this rhetorical question again: if I could build something and sell it to 25 people for either X or 2X, why would I build something I can only sell for X? It makes sense to go for the 2X, right?

Cheers, and thanks again for taking the time to write up that comment. It's been helpful to me in thinking about how I went about this and what I will do differently next time.

> The more I think about it, I'm pretty sure the whole exercise, including the "pricing model" conclusion, was simply an exercise in content generation. If so, well played, sir.

Welllllll... about that. The articles I've been writing about this process are definitely an exercise in content generation. The process itself, though, is just me fumbling my way through this with few mentors and little experience.