Fact #1 : Gmail is the most popular email service

Fact #2 : The spam and promotions tab cost businesses millions per year in missed marketing opportunities because they drastically have lowered open rates and visibility of both cold and re-marketing emails

What you did not know :

You can setup an email like "all@yourdomain.com" and have all emails sent to your domain that ARE NOT valid, for example, if I send an email to "bob@yourdomain.com" when there is no bob, it will automatically forward to the all@yourdomain.com" upon failure.
Gmail allows for you to setup a "Vacation Message" which you can paste any type of email into, either plain text or an HTML template
Vacation Messages do not go to spam nor the promotions folder because they are considered responses
Every major email sending service from Infusionsoft to SendGrid to ActiveCampaign and more all have the option and ability for you to change the "Reply-To" field
If that third bullet point did not give you a MAJOR hint as to what I am about to tell you next, tag your marketing guy in the comments below or hunker down and get ready for the juicy details...

( No drooling, nobody wants to visit the Genius Bar because you short circuited your laptop with drool )

If you email blast "bob@yourdomain.com" and "sally@yourdomain.com" and they do not exist at your business and you have a "catch all" setup, it will automatically forward that mail to your catch all email address I mentioned above.

Just send a simple sentence, like "I hope you enjoyed your vacation" because when that email gets forwarded to the catch all email address "all@yourdomain.com" or whatever you have it setup as, if you have setup a "Vacation Message" and assigned the "Reply To" field as the two customers you actually wanted to reach, then Gmail will automatically generate and send an email to those two customers.

Did I lose you?

Let me simplify it.

Traditionally when you want to send an email to a customer you put their email in the "TO" field, but that has been causing you to hit spam.

So instead if you put an imaginary email @Create a Fantastic Website in Minutes | Yoursite.com such as "bob@yourdomain.com" or "jane@yourdomain.com" in the "TO" field, which will cause the email to be forwarded to your "all@yourdomain.com" email if you have setup all emails that do not have a valid destination to forward to your "catch all" email address, in this case your "all@yourbuinsess.com".

( IMPORTANT NOTE : I strongly recommend making up random emails @Create a Fantastic Website in Minutes | Yoursite.com versus just sending directly to the all@yourdomain.com email because Gmail will flag you for spam if you send a bunch of emails to one account. )

So what happens now is that you have send a bunch of emails to FAKE email addresses, which get forwarded to your all@yourdomain.com email address by Gmail itself, which then if you setup the Vacation Message setting in your Gmail account on the all@yourdomain.com account, and Gmail itself will automatically respond to every email in the "Reply To" field you set when sending your email, with whatever email or content you set as your Vacation / Away message which in this case would be the REAL broadcast you actually want your customers to receive.

There is NO CAP to the number of Vacation Messages Gmail will send. If you get a thousand emails per day, it will send a thousand Vacation Messages automatically per day.

If you get 100,000 emails, then Gmail will send 100,000 emails.

And that my friends is how you hack the internet and how you "growth hack" your company's emails into the inbox of every single customer or lead.

Mic Drop

Cheers!