Willing (YC S15) Is Hiring a Head of Growth
WHO WE ARE

No one lives forever.

But today, planning for death is so expensive and complicated that most people leave a mess behind for the people they love at the worst possible time. It’s a $130B opportunity that is still largely untouched by technology.

Willing is TurboTax for death: One place for you and your family to manage the consequences of passing away. We are an ambitious, humble and resourceful team passionate about making end of life planning easy and affordable for everyone.

Since launching in July 2015, we’ve helped 500,000 families plan for the unexpected. We’ve been named one of the “best and brightest” legal startups by Above the Law, were one of TechCrunch's top demo day picks, and have been featured in The New York Times. We’re modernizing estate planning from the ground up and recently passed a law that makes it possible to create, manage and carry out your wishes entirely online for the first time in history.

We’re a Series A company funded by some of the world’s most respected technology investors, including Y Combinator, Accomplice Ventures, Peter Thiel’s Founders Fund and Ashton Kutcher’s Sound Ventures.

WHO YOU ARE

You are an analytical thinker. You understand that success comes from methodically developing, testing and measuring hypotheses.

You have a track record of high academic and professional achievement. You move fast and get things done in about 1/3 of the time most competent people think possible. You are excited about the opportunity to be a part of something big.

You enjoy learning and teaching. You are the kind of person people trust and want to be around. People smile when they see you.

You’re tough. You’re highly disciplined. You’ve got grit. You don’t take no for an answer. You are a little bit of a masochist and are not afraid of hard work.

This is not your first rodeo.

Minimum requirements:
Experience building and optimizing multi-channel acquisition funnels for a consumer-SAAS business, including SEM, social, SEO and referral programs
Experience launching and optimizing multi-segment consumer email marketing campaigns
In-depth understanding of Google Adwords, Google Analytics, Bing and Facebook Ads Manager
Sense of good product design and UX to create engaging conversion flows
Ability to articulate complex thoughts clearly and effectively
Undergraduate or Master’s degree from a top-tier program, ideally in a quantitative field (e.g., Math, Finance, Physics, Engineering)
At least 1-2 years of professional experience in a high-performance, data-driven, online marketing function with direct responsibility for a multi-million dollar annual acquisition budget

WHAT YOU WILL DO

You will work directly with our CEO as one of the core members of the leadership team. You will run, optimize and scale our customer acquisition engine to create the world’s most trusted estate planning service with millions of customers. You will be expected to contribute across all areas of the business and will own one of the most important drivers of our success.

Key responsibilities:
Own the end-to-end customer funnel, from impression through referral
Attract, hire and develop a world class growth team
Manage and optimize all paid and organic customer acquisition channels
Define, launch and measure tests to improve performance of key acquisition metrics (e.g., CAC, ARPU, LTV)
Break down and solve complex problems with autonomy, confidence, and creativity

WHAT YOU SHOULD EXPECT

You will receive nationally competitive compensation, bonus and stock options. Working remotely is not an option, but we will pay for relocation to our offices in Miami or New York.

We offer unlimited vacation, free lunch and snacks every day and full health benefits.

This will be a rewarding experience you will remember for the rest of your life.

HOW TO GET IN TOUCH

Click here to apply: https://goo.gl/forms/OtTVVoSJGDs7rUSu1. We read every application and respond to qualified candidates within 48 hours.