I think that "something" is the expectation of wireless takeover for nearly all _consumer_ use cases and the ensuing competitive landgrab over future protocols above the PHY layer. It's an unguided attempt to see what sticks in the interim as part of this peculiar technological purgatory.

Specifically motivated by certain interoperability and regulatory floodgates being opened _worldwide_ such as high bandwidth line-of-sight spectrum becoming unlicensed, vast-area indoor-penetrating national digital dividends from band compaction transitioning TV broadcasts away from wasteful allocations, and (at least the US) militaries becoming frustrated enough with industry in prioritizing the supply chain for hyper-specialized and thus useless-for-DOD- R&D consumer circuitry rather than general purpose hardware that there is essentially an unspoken implicit nod to defense contractors where fulfilling the requirements of reconfigurability will land you the necessary political backing to avoid the business trap of previous administrations' regulatory bodies shutting down your tech and revenue-generating capacity.

Then of course there's the growing trend of consumer choice towards wireless technologies, such as forgoing traditional ISPs for mobile broadband LTE which today is fairly on-par or even lower than many wired WAN connections in terms of latency after the backend transition to an all-IP core network with far improved reliability, robustness, mobility, shareability, and flexibility in choosing MVNO bandwidth resellers that will now offer low-cost reasonable rate-limited wireless pipes to the Internet without the bullshit of yesteryear.

Anyone who isn't susceptible to advertising gimmicks knows that with improved latency, today's cheap rate-limited "unlimited" bandwidth is perceptually infinite for the amount of data that a human brain can even process. As long as you choose your 'data providers' carefully and eliminate unreasonable people from your social circle such as 'audiophiles' or 'videophiles' who insist on conspicuous-data-consumption for snob appeal and completely block all the malvertising, tracking junk, and generally clueless companies with anti-hero images or insane JS dependency webs, you can have a far better UX time on the 'Net than anyone else.

Then add in all the technical improvements rapidly happening in the past few years: wireless PAN peripherals for a better connection UX, compact high-density rechargeable batteries, industry adoption of inductive wireless charging outside of niche cases like water-immersible toothbrushes, low-energy wireless transmission developments such as building on mature RFID back-scattering techniques as a legit form of transmission when coupled with processing-intensive error correction and noise-immunity coding that are becoming much more feasible now even for lowly uCs, and software-defined radios becoming extremely commonplace due to cheap/fast reprogrammable logic and the availability of common open-source low-level networking stack components available exclusively in software such as Linux's softmac or GNU Radio blocks.

Finally mix in politics and business realities such as Chinese-workarounds to any current and future DMCA-enforced IO-DRM, lessening grip of FCC authority against technical-workarounds to government spectrum mismangagement, public awareness of things like TEMPEST surveillance which removes one of the last selling points of wired devices as privacy enhancements allowing consumers to finally jump ship into the deep crypto waters, and the drive for miniaturization of cables and connectors is physically at odds with things like realizable tensile strength, power dissipation, heat tolerance, shielding requirements, and the humorous scenario with IO pads on a silicon die eventually consuming far more real-estate than the processing circuitry itself all while the logic transistors switching at GHz rates are far more effective radiators of high bandwidth and potentially high goodput, assuming competent software engineers that can modulate those stray emissions instead of requiring another pass of electrical engineers to remove that capability with filters to comply with regulations, once you factor in the signal loss from the impedance mismatch between small logic and huge external pins going the wired route.