A complete hardware and software interface redesign with testing and certification in under a year? By a new entrant in the hardware space with external partners? By Google? Sure, I believe that... - it's more likely that a number of prototypes were made. Guess which was picked? The one that competed most effectively with the nearest competition, of course.

Also, yes, the iPod was lame. It was worse than the nomad in many many technical respects. Now, what the iPod did have over the nomad was the only best-of-class thing Apple has ever sold - the perception of cool. It was smaller, it was silver and white... it had one button (well, later anyway...).

Apple tech is very much a fashion accessory in addition to being a technical instrument but that does not make it visionary or superior. Often, quite the opposite (butterfly keyboard failures, poorly spec'd expensive pro everything, insufficient flawed VRM design on the latest core i9 macbook, etc etc). However, the superior product, in the functional sense, doesn't always win in the market place.

Actually, now that I think about it, Apple is not really a tech company; they're a fashion company that makes products who's primary purpose is as a technical fashion accessory. It performs its purported function perfunctorily, if not unreliably or begrudgingly and, of course, if it can't do something or doesn't work right you shouldn't have wanted to do it at all ("you're holding it wrong"). However, what it's real function, what it is best at, is permitting membership to a cool kids club - the club of owning and displaying Apple products.

When you think about it like that, their attitude, the lacklustre functionality of their products in deference to appearance, and the behaviour of their customers makes much more sense.

Jobs reportedly acted far more like a stereotypical fashion designer out of a fantasy than a reasonable human being or typical Tech-firm CEO.

Granted, perhaps a stereotypical fashion designer who's never really sewn competently in their life nor can design by drawing up real plans for others to build. But, of course, they've had armies of competent fashion engineers working themselves to the bone to produce design after design and the designer really knows what they like, once they see it anyway, maybe, so there's that. Naturally, nobody cares about where those plans come from and at what cost - it only matters that the blessed one chose them as the true way.

Apple is very much like a Warholian art factory, now without a Warhol; but I digress.

It's no wonder firms trying to imitate Apple fail. Apple doesn't have to be superior or right - they just have to play cool. The perception of cool is built by luck and timing and maintained by luck and skill. Jobs was an outlier in these areas, and so, we see the exception rather than the rule. Jobs and Apple are little more than anomalies maintained by the efforts of a cast of millions, the public included.

Ah, and it all falls into place. There's no point to arguing with people who have bought into Apple or the Jobs myths. One may as well debate the meaning of Duchamp's Fountain in the context of the semiconductor. It's pointless masturbation with little to no possibility of real change or outcome other than increasing local entropy, for these people have already chosen willingly the Apple option - to think different, as it were.

And with that, I resign from this particular thread of discussion knowing that at the least I have explained and explored why I feel so strongly with regards to the façade Jobs built in Apple and its influence on how people both see and do not see the manipulation beyond the technical in technical products.

A suitable explanation for myself, at least, if no one else.