didn't expect you to answer all my questions but I would feel more confident using your product now. Personally I don't eat at sketchy joints anyhow, I'm a picky eater myself although I tend to eat anything in front of me

7. I have not been to the food safety summit or internatiionalist association of food protection, but those are tailored more towards corporate clientelle anyhow. The NRA show is just a slog of everything so you would have a response more skewed towards the smaller but larger number of potential clients I mentioned. You are correct in that the adoption process would be much more difficult on this level, but it is also a better way to get your name known just in general among the growing franchisee/franchisor community.

On another note, its important to think of restaurants not as venues of just places where they serve food. Really these big chain stores are in reality real estate companies putting investments into their properties. Wawa and McDonalds are both great examples. Smaller companies generally do not have this mindset so bear that in mind.

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question - whats your plan for marketing to end user?

For larger marketing efforts towards the general public, what is your plan here anyhow? The success of any software largely depends on its users sending in reports (e.g. people eating). Are these people going to find your site purely based on google searches?

For instance, if I imagined myself in the shoes of people reporting. If I got sick from a restaurant, I would potentially as well go on a ranting spree and google things like "how to report restaurant for ecoli/sick/__insert term__/etc". And find your site

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question - How do you plan on using social media instagram / twitter / facebook / email / etc to end user?

I'm curious how this will work. For instance, there's the end users social media(s). The restaurant businesses social media(s) and regional socia media(s). Your company's social media and possibly regional levels of it too.

You said you will be using SMS to alert end user, but have you tailored a strategy laying out all edge case scenarios?

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question - if I search "X restaurant name" would I see a domain name link to dinesafe.com/restaurant_name?

I have a question regarding this. Obviously corporations are going to have a big social media presence, but smaller restaurants (should you most likely be targeting this avenue) have a weaker social media / google presence.

I can see if your service were to really take off, it might inadventely affect businesses negatively. For instance I might search "XYZ restaurant name" and out comes a list on the 7th or 10th listing about a food safety illness report on google.

I know you mentioned earlier you have no intention for businesses to tamper with data entered from their clients. But, what about giving them a 2nd chance? Unlisting the report directly on google, but leaving the report intact on the site. Have you considered recourse on this angle as well?

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question - mobile users - webapp or native iOS / android app?

Reporting seems to be a one off thing I can't imagine someone frequently reporting items. Do you, or do you not intend to make a native app? Possibly for searching through reported areas, etc

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question - how do you gauge how much a corporate client will pay for your software?

I'm just curious how this works. You don't need to answer this or be very specific I am not entirely familiar on how marketing analysis is done to give an accurate quotation estimate for how you quantity the "risk" they avert and therefore potential revenue savings.

From a salespoint, it sounds interesting and sometimes hard to convey. Its like selling just general IT services - some people will question a year down the road "why do we need IT if they sit around doing nothing and not make us money" mentality. Either through a change of leadership down the road nearing the start of the next fiscal year, etc.

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I probably don't have any more questions just curious if you had thought of the above cases