Your ISP tracking your every move is scarier than anything after the ISP privacy bill passed [1][2].
At least Facebook and Google give you something for it and you can route around them if you desire. No routing around ISPs unless you use a VPN but even then they will start blocking those again.

Broadband/cable/telcos capture everything you do and can now sell that information and do [1][2]. That bill was the pre-cursor to removing net neutrality by taking privacy and policy from the FCC to the FTC.

Part of Jeff Flake's argument for getting rid of the privacy protections were so that ISPs can compete with Facebook and Google and sell your data/offer ads to you. Yet Facebook and Google at least built products you wanted that you willingly gave up privacy to use and at least got something for it [3][4].

ISPs you have to pay to use and they still take your data as if you are the product. ISPs could have built products people wanted to get that data but they instead bribed 'representatives' to get it via legislation with their local monopolies. Noone wanted this bill but ISPs [2].

I expect tracking from free services I am not paying for that my data is the product. I expect tracking from companies that make their money from ad/marketing to do that.

I do not expect tracking and privacy invasions from my ISP, my front door to the internet.

I can't route around my ISP, there is no local competition and what competition there is amounts to false competition. From the FCCs own data, most people only have 1 or maybe 2 real competitive ISPs in their area and virtually no competition at 100Mbps, zero options for gigabit [5][6].

> FCC report finds almost no broadband competition at 100Mbps speeds [5][6].

> Even at 25Mbps, 43 percent of the US had zero ISPs or just one [5][6].

ISPs like Comcast, Verizon, AT&T etc are your base gateway to the network and entry point. Facebook is just built on top of the network.

ISPs lobbied hard to remove your privacy protections for a reason [1][2] as stated in Jeff Flake's op-ed as the bill sponsor. [3][4]

> The FCC rules subject all web browsing and app usage data to the same restrictive requirements as sensitive personal information. That means that information generated from looking up the latest Cardinals score or checking the weather in Scottsdale is treated the same as personal health and financial data.

> The new rules also restrict an ISP’s ability to inform customers about innovative and cost-saving product offerings. So much for consumer choice.

So privacy protections were removed for 'consumer choice' according to the bill.

ISPs lobbied hard to remove network neutrality so your ISP can not only bias connections but track your every move, reducing consumer choice.

ISPs you cannot route around or not use and there is false competition in most areas and really only one provider so they have local monopolies [5][6], reducing consumer choice.

Instead of building products on top of the web they bribed and lobbied to get their way, reducing consumer choice.

When you only have a handful of large ISPs where AT&T has been known to split your data to share with the NSA and authorities, that is dangerous [7].

> Room 641A is a telecommunication interception facility operated by AT&T for the U.S. National Security Agency that commenced operations in 2003 and was exposed in 2006

[1] https://arstechnica.com/tech-policy/2017/03/senate-votes-to-...

[2] https://www.eff.org/deeplinks/2017/03/five-creepy-things-you...

[3] https://www.flake.senate.gov/public/index.cfm/2017/3/op-ed-f...

[4] https://www.flake.senate.gov/public/index.cfm/2017/3/flake-i...

[5] https://arstechnica.com/information-technology/2018/02/fcc-r...

[6] https://transition.fcc.gov/Daily_Releases/Daily_Business/201...

[7] https://en.wikipedia.org/wiki/Room_641A