What would it take to make authors interested in a publication in magazine physical format, of extended abstracts and generalized discussion of how findings fit in the literature and from viewpoints of practice and research worlds? Do authors have the capacity in time for writing commissioned articles for example to place their work in parenthetical context? This is a hypothetical posed by a colleague of mine recently, arising from the obstacle of references requiring journal access, I was asked for my opinion whether I thought it would be commercially viable for instance to license reproduction of the references cited in a new paper, the I availablity the convenience of company executives with distant academic backgrounds, or very small r&d shops unable to justify the extensive subscriptions for journals to follow a year's developments in real time. The very first advertising sale I made was to Iterated Systems, a vendor of software fractal image compression who continued as a niche video archive business. At the time, January in 1994 I seem to remember now rather vividly, C-cubed Corporation was in its quiet period prior to IPO. C-cubed designed and sold ASICS for JPEG comprehension. I believe the NeXT Station was equipped with one. I made a sale because I was able to make a sufficiently valliant effort at differentiating the respective theories of operation,, the managing director at their EMEA hq went quiet. I closed a few more shortly after, just on the improbability to my prospect's view, of making a actually intelligible argument for the relevance of their products to our readers, that I have specialised in roughly the similar approach ever since. I say this because there does exist in the C suite, a intense interest in the details of the most arcane components of any strategic computing asset, and the problem now is simply a paucity of suitable publications for placing the advertisements. I see more need to understand performance in context of costs of a different magnitude variation in many cases all set against a backdrop without any publisher pursuing the potential. I seek out the professional association and industry body journals that are closest to a audience. But while I get margins to be happy with, initially, without broader sales activity this kind of title never sees the investment necessary to develop the coverage. Because of two particularly generous tax deals, the first which boils down to the HMRC adding forty pence for your every sixty, come three years of holding the stock in a start-up British media business. The second one is particularly important to my constituency showing interest in the similar to that which I just posited, which is the fact that all AIM quoted shares are inherited without application of inheritance tax before the beneficiaries are recipient from probate. The circumstances: retired holders of PhDs in various fields whom are interested in applying expertise more lightly than full employment, teaching difficult for age and or health, but active minds missing the stimulus of professional interests. I immediately thought of how it might be a business capable of keeping in touch the intellect of a employee on gardening leave, who may be willing to accept necessarily pro rata editing and writing fees far below their salary level, but given the opportunity to discuss interests in a comparable community and obtain a professional exposure through publication of their writing or review. I did not only think about but talked to a lawyer who manages leave for a big broker, who was reservedly enthusiastic that I wouldn't be open to disclosure violation specific liability given my outfit runs the same level of communications audit and compliance as a broker so I can say that our systems were not used to communicate anything proprietary. But I am in London, where the employee is favoured by the law. (At least in tribunals I will not make similar closing if you are defending IP theft in the Chancery Division of the Royal Courts) Maybe I'm pining for Byte magazine again and have it bad. But with the business in selling hardware to run ML work, given consistency of the aim and product of such a publication, I'd have to try to not sell out the as pages. (American publishers have to devote two thirds of the pages to qualify for bulk mail rates. This shouldn't matter for small circulation, but it was always the first and last thing I heard when I was hoping to launch titles in the USA.