> In principle, I don't think there's anything wrong with an ISP prioritizing certain kinds of traffic over others, so long as it does not have an anti-competitive effect.

Can't have that if there is no competitive ISP you can change to, if you don't like this NN violating ISP.

> For example, I don't see how Netflix paying Comcast to zero-rate Netflix traffic is fundamentally different from Amazon contracting with mail carriers to subsidize the cost of shipping for Amazon purchases

This analogy breaks down immediately, because Comcast is already getting Netflix traffic for free. There is no toll that needs to be subsidized, no charge that needs to be zero rated. Comcast is just blackmailing Netflix for protection money.

> or even -- to use an example another commenter made -- an appliance manufacturer contracting with electrical utilities to subsidize the cost of electricity used by their appliances.

Another bad analogy. There is no "cost of electricity" equivalent incurred by Comcast. The Netflix bits are free to Comcast.

> So long as Comcast makes its zero-rating program available to all content providers -- including their own -- on reasonable and non-discriminatory terms, I don't think there are any competition issues.

You do realize that this effectively sets up Comcast as the gatekeeper to the Internet? Do you really want Comcast to be able to decide what's on your Interwebz?

That's even before we get into the fact that requiring to contract with Comcast before you can offer any online service is a barrier to entry and a competitive barrier.

The whole idea is absurd. This way lies the Balkanization of the Internet and Internet fiefdoms.

We already tried something similar and it was a shitshow. Remember how insane and difficult it was to offer premium and value add SMS services back in the days, when you had to cut deals with every single cell phone company before you could offer your service?

>
I've heard people argue that zero-rating makes it harder for smaller content providers to compete, since they won't have the resources to subsidize their customers' traffic. As I said in another comment, that's just the nature of business. Being big affords you certain advantages, like economies of scale. This makes it easier to compete on price. Smaller companies have to compete in other ways.

So that's your solution? Screw the small guys?

Lets institutionalize a protection racket, so that only big players can offer service because they can afford to grease the right palms.

> In my view, the real problem with the telecom industry in the United States is a lack of competition [0], a problem caused at least in part by municipal [1] and state [2] governments. With more competition, net neutrality would be a non-issue. Consumers would just stop using ISPs that unfairly discriminate between traffic.

Now you are on the right track. However none of this helps with the immediate problems. Most people have a monopoly provider. You can't change providers if there are no options. Even if we start now, there won't be another option for years.

Meanwhile monopoly providers will use their monopoly to extract monopoly rents, both from customers and online services, best they can. We should not give them permission to gouge more by repealing NN.

As to your list of problems, you forgot to add the FCC killing line sharing due to the Brand X case. If we had that, then we could theoretically have had competition even over a monopoly last mile infrastructure.