>> Can't have that if there is no competitive ISP you can change to, if you don't like this NN violating ISP.
>Sure, but that indicates a need for competition, not net neutrality.

True. I'm fine with not requiring NN in markets where there are at least four more equivalent or better options to chose from, one of which has to be following NN.

> As I said in another comment, even if it prevents some of the worst abuses by incumbents, net neutrality regulation isn't going to create more competition.

Again true, but that does not mean we should allow NN abuse in the absence of competition.

>> This analogy breaks down immediately, because Comcast is already getting Netflix traffic for free. There is no toll that needs to be subsidized, no charge that needs to be zero rated. Comcast is just blackmailing Netflix for protection money.
> I don't think you understand the example. Mail carriers also get packages from Amazon for "free" in that sense. They don't pay Amazon for the right to deliver Amazon's mail.

I understand the example just fine, it's you that's got the wrong end of the stick.

Your first error is equating the mail carriers with Comcast. Comcast is not the mail carrier. The mail carriers are not the recipients of each piece of mail. Comcast, on the other hand, is the recipient of the bits.

A more apt analogy is that Comcast is the building owner with a mail room. The mail carrier drops off letters to the mail room, for free to Comcast. Comcast then distributes the letters to each tenant, who all pay Comcast for this letter delivery service.

Not a single building owner would get their mail delivered by the mail carriers, if they had a guard standing at the mail room door and if that guard demanded payment before letting anybody pass. In fact that would be a really quick way of ending up in court.

Your second error is thinking that the delivery of mail is the same as the delivery of bits. Each piece of mail requires incremental energy and manhours to deliver, whereas Comcast does not incur any marginal cost for taking delivery of and passing along the bits that their customers have requested.

>> You do realize that this effectively sets up Comcast as the gatekeeper to the Internet? Do you really want Comcast to be able to decide what's on your Interwebz?
>If the market was sufficiently competitive, then Comcast wouldn't be the gatekeeper. If Comcast behaved badly, people would switch to a different provider.

Yes, that's how it works in theory. Too bad Comcast doesn't have any competition in most areas. What's your non-theoretical solution?

> Not every instance of possible bad behaviour needs to be regulated.

So, allow bad behavior until somebody comes along with billions of dollars and builds out a (hopefully) better behaved competitor?

>> That's even before we get into the fact that requiring to contract with Comcast before you can offer any online service is a barrier to entry and a competitive barrier.
> We're talking about zero-rating, not "requiring to contract with Comcast before you can offer any online service". Those are completely different things.

Please explain how those are different things. How will I be able to stream HD cat videos to my users with Comcast without contracting with Comcast for zero rating?

>> So that's your solution? Screw the small guys?
> My solution is to increase competition, actually. My point is that we don't penalize big companies for being successful by taking away the benefits of being big, such as economies of scale.

How is being able to afford to pay protection money an economy of scale?

> The "small guys" have to compete as well and shouldn't rely on the state to reduce consumer benefit in order to make it easier for them to increase their market share.

Wait, what?! How is consumer benefit reduced by abolishing NN? How is consumer benefit reduced by increased availability of online services?

>> Even if we start now, there won't be another option for years.
> That's not necessarily true. For example, the FCC could do what Canada does and require ISPs to sell Internet access at fixed wholesale rates to resellers. Competition will spring up overnight.

You know, that's what we had with the Telecom Act of '96. The FCC decided we shouldn't have that after they lost the Brand X case.

Any other suggestions? Preferably some which can be practically implemented in a reasonably short time frame, such as years instead of decades.

> There are many other approaches as well, such as blocking municipalities from entering into monopoly franchise agreements with ISPs, ensuring equal access to rights of way, and supporting municipal broadband.

I'm all aboard with these suggestions, but even with all of these any improvement will take years, if not decades, and presupposes billions of capital and totally ignores the winner takes all of natural monopolies.